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Function HealthFunction HealthUnited States

Marketing Manager

Marketing Manager to own execution of SuppCo's brand channels (email, content, social, influencer) and build the influencer program. Collaborate with Function Health teams on coordinated campaigns, messaging, and member growth while tracking performance and maintaining brand voice. 5+ years in brand/growth/lifecycle marketing required, ideally in health/wellness/DTC.

Salary not listed
Remote5+ YOEGrowth Marketing

About the role

Responsibilities

  • Own day-to-day execution across SuppCo's brand marketing channels: lifecycle and email, content, social and influencer.
  • Plan and ship a steady cadence of campaigns—briefing, drafting, coordinating creative, scheduling, and launching—while keeping everything on-brand and on-time.
  • Collaborate directly with Function Health's brand and lifecycle teams to align messaging, coordinate creative, and support cross-company member growth goals and offers.
  • Build and run our influencer and creator program—identifying partners, scripting content, and managing relationships across doctors, athletes, nutritionists, trainers, and more.
  • Own the email and lifecycle calendar: founder notes, product announcements, digests, and member offers that drive engagement and growth.
  • Partner with content and science teams to turn SuppCo's data, TrustScore findings, and expert protocols into compelling, credible marketing.
  • Track performance across channels, report on what's working, and turn insight into the next round of tests and improvements.
  • Help define and protect a consistent brand voice as SuppCo and Function come together.

Requirements

  • 5+ years in brand, growth, or lifecycle marketing—ideally in consumer, health, wellness, or DTC, with real ownership of channels and outcomes.
  • Hands-on operator who can move between strategy and execution: you can write the brief and ship the work.
  • Strong writer with a sharp instinct for brand voice and channel-appropriate copy across email, social, and paid.
  • Track record building or running influencer / creator programs.
  • Comfortable collaborating across teams and brands, coordinating with multiple stakeholders to ship coordinated work.
  • Analytical and outcome-oriented—you read the numbers and let them shape the next move.
  • Excited about health, supplements, and helping people take a self-directed, data-informed approach to their wellbeing.

Nice-to-Haves

  • Experience marketing a mobile-first consumer app or a membership / subscription product.

Skills

brand marketingLifecycle MarketingEmail MarketingContent MarketingSocial Media Marketinginfluencer marketingCampaign Managementperformance trackingbrand voiceCopywriting

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