Social Media Lead, Developer Audience

Responsibilities

• Own the voice, editorial standard, and publishing cadence for Datadog’s developer channels on X and LinkedIn.
• Expand Datadog’s presence into developer communities including Reddit, YouTube, Discord, Bluesky, dev.to, and Hacker News.
• Turn engineering releases, changelogs, war stories, and postmortems into engaging content.
• Build an attribution model connecting published content to trials and signups.
• Run experiments with clear hypotheses and readouts, discontinuing approaches that do not work.
• Lead the developer content engine around events.
• Encourage Datadog engineers and external developers to publish under their own names.
• Monitor discussions about Datadog and competitors and route insights to product and growth teams.

Requirements

• Demonstrated experience growing an audience from a small number to a large one.
• Track record of moving meaningful business outcomes through content, beyond reach and vanity metrics.
• Strong writing skills and a distinctive voice.
• Ability to develop opinions about formats, platforms, and publishing cadence and adapt them as needed.
• Comfort determining what can ship immediately and what requires review.
• Ability to build workflows, tooling, and automation rather than repeatedly performing manual tasks.
• Experience creating content that captures attention and generates engagement.

Nice-to-haves

• Short-form video produced independently.
• An existing personal audience.
• Experience with technical or enthusiast audiences.
• Comfort appearing on camera.
• Ideas for collaborating with teams, partners, and integrations.
• Background in consumer, sports, entertainment, media, technology, engineering, growth, marketing, B2C, or a related area.

Compensation and Benefits

• Salary range: $139,000–$164,000 USD.
• Competitive equity package and possible variable compensation.
• Healthcare, dental, parental planning, and mental health benefits.
• 401(k) plan and match.
• Paid time off.
• Fitness reimbursements.
• Discounted employee stock purchase plan.