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PhonelyPhonelyCalifornia

Demand Generation Lead

Own demand generation from the ground up at a voice AI startup. Build and optimize the full funnel in HubSpot, run experiments, and drive pipeline through data-driven marketing.

140k – 180k
On-site3+ YOEGrowth Marketing

About the role

What You'll Do

  • Own the full demand gen funnel, from first touch to closed revenue.
  • Build and run our HubSpot: lifecycle stages, lead scoring, attribution, reporting, and automation.
  • Define and instrument the metrics that matter: CAC, conversion rates, pipeline contribution, channel ROI.
  • Run experiments end to end: hypothesis, test, measure, decide.
  • Build nurture and onboarding sequences across pipeline segments.
  • Grow the channels: SEO, paid, email, partnerships.
  • Work with sales to sharpen the handoff and lift lead quality.
  • Share what you learn: what you tested, what worked, what's next.

What You'll Bring

  • 3-5 years of demand gen or growth marketing experience at a B2B SaaS or tech company.
  • Background at an early-stage startup where you built the function from scratch.
  • Deeply metrics-focused. You instinctively reach for the data and you are rigorous about tracking.
  • A test-and-learn operator: you build hypotheses and run real experiments to validate them.
  • AI native. You use AI tools daily to move faster and you are excited about where this is going.
  • Hands-on HubSpot experience. You have set it up yourself, not just used a setup someone else built.
  • A strong individual contributor who ships the work directly.

Skills

HubSpotDemand GenerationGrowth MarketingSEOEmail MarketingPaid AdvertisingMarketing AutomationLead ScoringAttribution ModelingB2B SaaS

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