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UpstartUpstartUnited States

Senior Lifecycle Marketing Manager, Activation

Senior Lifecycle Marketing Manager responsible for ideation, execution, and optimization of omni-channel activation journeys (email, SMS, push, VoApps) to drive Personal and Small Dollar Loan applicants to fund. Requires 4+ years lifecycle marketing experience, hands-on Iterable expertise, strong data analysis, and cross-functional project management skills.

138k – 220k/yr
Remote4+ YOEGrowth Marketing

About the role

Responsibilities

  • Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys.
  • Take responsibility for end-to-end execution of journeys, including business strategy definition, creative strategy, success metrics, and read-out of results.
  • Bridge the gap between technical development teams, product, and strategic marketing team by creating detailed requirements for projects, such as audience criteria and if/then logic.
  • Size and estimate potential project impact on CAC, revenue, and other KPIs.
  • Help build and execute against a hypothesis-driven testing roadmap for owned journeys.
  • Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects.
  • Uplevel the team’s processes and documentation of journeys.
  • Maintain and improve reporting dashboards, in partnership with Analytics.
  • Partner with Creative team to build visually seamless, highly engaging touchpoints.
  • With the wider business, share plans, results, learnings, and best practices.
  • Serve as a CRM and lifecycle marketing subject matter expert on the Growth team.

Requirements

  • 4+ years experience in lifecycle marketing.
  • Proven track record at driving measurable results toward KPIs.
  • Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance.
  • Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode.
  • Strong understanding of statistical testing principles within CRM.
  • Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders.
  • Self-starter who sees challenges as opportunities and is a creative problem-solver.
  • Hands-on experience in Iterable is a must.
  • Excellent written and verbal communication skills.
  • Highly driven and results-oriented work ethic.
  • Experience with SMS and/or mobile push strongly preferred.
  • Bonus if you’ve worked with a CDP (we use HighTouch).

Skills

Lifecycle Marketingiterablesmsmobile pushLookermodespreadsheet toolsstatistical testingCRMcdphightouch

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