Director of Marketing

Role Overview

Partner with leadership, sales, customers, and internal subject matter experts to shape Prosper’s category narrative and bring it to market Own the content engine, including thought leadership, case studies, blog content, customer stories, and category-defining assets Drive demand creation through inbound pipeline generation, outbound enablement, lifecycle marketing, and content distribution Build Prosper’s category presence through analyst relations, earned media, and speaking opportunities at relevant healthcare / MSO / PE events Operate as the early marketing leader for the business, with the opportunity to build a team over time Work in a highly collaborative New York office environment with meaningful day-to-day exposure to leadership

Core Responsibilities

Content Engine & Category Narrative

• Build and own Prosper’s content engine across blog, thought leadership, customer stories, category-defining reports, and long-form written content
• Personally write high-quality content rather than only briefing freelancers or agencies
• Translate customer pain points, market signals, and product insight into content that helps define the patient access category
• Develop market-facing narratives that make Prosper the most credible and visible name in relevant patient access conversations
• Create content that helps shape the category before buyers have fully formed shortlists of vendors

Customer Stories & Social Proof

• Build a repeatable customer story program across case studies, references, testimonials, conference talks, podcasts, and pilot-based proof points
• Turn MSO and PE-backed customer wins into compelling external proof that improves market credibility
• Partner with customers and internal stakeholders to convert reluctant customers into public references
• Help sales teams use customer stories and proof points to improve consideration-set inclusion and demo conversion

Demand Creation & Distribution

• Own demand creation across inbound pipeline generation, outbound enablement, lifecycle marketing, and content distribution
• Build a repeatable system for turning content into awareness, engagement, and qualified demos
• Improve Prosper’s visibility in AI-powered search and emerging search behavior as buyers begin researching the category in new ways
• Work across channels including website, email, LinkedIn, webinars, and other owned / earned surfaces to create a consistent demand engine
• Partner with sales to ensure content and distribution efforts are creating real commercial impact

Category Presence & Market Education

• Build Prosper’s presence with analysts, media, and industry communities relevant to patient access
• Develop relationships and programs across outlets / organizations such as KLAS, Chilmark, Black Book, Becker’s, MGMA, Fierce Healthcare, and relevant MSO / PE healthcare events
• Help secure speaking slots, conference visibility, and earned media opportunities that expand Prosper’s reputation in the market
• Educate the market on the category itself, not just Prosper’s product, so buyers understand the problem and include Prosper in early evaluations

Execution & Cross-Functional Partnership

• Operate with a highly execution-oriented mindset: produce, ship, test, learn, improve
• Measure what content, programs, and channels are working and refine output based on performance
• Work closely with founders and the GTM team to align marketing activity with company priorities and pipeline goals
• Collaborate with product, sales, and customer teams to source ideas, validate messaging, and produce differentiated output
• Provide light PMM coverage for launches and positioning iteration as needed, without owning a full PMM function yet
• Over time, help identify where Prosper should add additional marketing support, whether through agencies, contractors, or future hires