Senior Education Content Producer, Video/Motion Graphics

Responsibilities

Visual Asset Creation & Accuracy

• Using the Adobe Creative Suite and Figma, edit and animate new video, motion graphics, and image assets from concept through final delivery
• Own the day-to-day health of our visual asset library: auditing, updating, and troubleshooting images, live-action video, UI walkthroughs, and animations across dozens of tutorials
• Track versioning closely as the underlying product changes, proactively catching and fixing assets that fall out of date as features evolve
• Lead large-scale content audits and updates (e.g., brand refreshes) across the Learning Center catalog
• Maintain and evolve backend asset architecture in Contentful, including tagging, taxonomy, and localization variables

Strategic Initiatives & Systems Thinking

• Identify opportunities to streamline visual asset production, and proactively pitch and build solutions that save the team time (new tools, workflows, or production frameworks)
• Contribute to platform and tooling migrations (e.g., digital asset management systems), partnering with engineering on requirements and rollout
• Help shape and maintain shared visual systems (e.g., Figma libraries) that keep asset creation and auditing efficient as the team and catalog grow

Cross-Functional Collaboration

• Partner with Learning Experience Designers, Product Design, and Marketing to plan and produce visual content for new and updated tutorials
• Collaborate with cross-functional partners (Marketing, Onboarding, Growth) on joint content initiatives
• Represent Product Education's visual production needs in cross-functional planning and prioritization

Vendor & Production Management

• Pitch, vet, and onboard external video/animation vendors and agencies when a project calls for it; gather bids and evaluate technical specs against project needs
• Own the vendor pipeline end-to-end when engaged: securing budget, navigating procurement and Statement of Work review, coordinating legal/security review (NDAs, DPAs), and setting up Purchase Orders and vendor accounts
• Manage the relationship with external partners for the duration of a project: running feedback rounds, keeping deliverables on schedule, and ensuring final assets meet Lyft brand standards
• Plan and run small-scale live-action shoots as needed, coordinating logistics, talent, and creative direction

Requirements

• 5+ years experience editing, animating, and producing video/motion graphics. Previous titles might include: Video Editor, Motion Graphics Artist, Content Producer, Video Producer, Production Manager, Visual Content Producer.
• Comfortable operating as a hybrid producer/craftsperson; able to both manage vendors and get hands-on with editing or asset work when needed
• Strong organizational skills and an exacting eye for detail: able to track dozens of in-flight assets and versions without dropping a thread, especially as the underlying product changes
• Proficiency with video/animation tools (Adobe Creative Cloud or equivalent) and digital asset management systems
• Experience with Figma or similar tools for asset organization and tagging
• A systems-thinking mindset — looks for patterns and builds repeatable processes rather than solving the same problem twice
• Comfortable pitching, vetting, and managing external vendors/agencies, and planning and running small-scale live-action shoots
• Comfort navigating procurement, budgeting, and legal/security review processes for external vendors when those projects arise
• Excellent cross-functional communication and stakeholder management skills

Nice to Have

• Experience with Contentful or another headless CMS
• Familiarity with Mux, Brandfolder, or similar video/DAM platforms
• Experience using AI tools (Claude, Gemini) to accelerate production workflows
• Background in education, safety content, or other regulated/complex subject matter

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership