Senior Marketing Operations & Technology Manager responsible for architecting and scaling the marketing technology ecosystem, including integrations, data pipelines, AI applications, lead lifecycle, attribution, and governance across Marketo, Salesforce, and analytics tools. Requires 6+ years in marketing ops or systems roles in B2B SaaS.
151k – 188k/yr
Hybrid6+ YOERevenue Operations
About the role
What You’ll Do
Own and evolve the end-to-end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross-system alignment
Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers
Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases
Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed-to-lead and pipeline velocity
Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels
Build and maintain attribution, experimentation, and reporting frameworks that deliver actionable insights from first touch through revenue
Establish strong data governance and observability practices, proactively identifying and resolving system issues to increase reliability and stakeholder trust
Translate marketing and GTM requirements into scalable technical solutions that balance speed, flexibility, and long-term maintainability
Evaluate, implement, and optimize marketing technologies as our go-to-market strategy evolves
Create documentation, enablement resources, and governance frameworks that improve adoption and reduce operational friction
Skills We’re Looking For
6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments
Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce
Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows
Hands-on experience with modern analytics and transformation tools such as Looker, Hex, Fivetran, Census
Strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices
Proficiency in API integrations, tagging strategies, and data validation workflows preferred
Strong problem-solving skills with the ability to balance strategic thinking and tactical execution
Clear communicator who can translate technical concepts into business impact and influence cross-functional stakeholders
Ability to prioritize effectively in evolving environments while building scalable, repeatable processes
Bonus Skills
Experience with Marketo Measure (Bizible), LeanData, Demandbase, Outreach, and enrichment providers (Clearbit, ZoomInfo, or Common Room)
Experience supporting paid media tracking and tag management across platforms such as Google Ads and DSPs
Experience implementing AI-enabled tooling or internal automation programs
Proficiency in Python and experience building and maintaining production-grade data pipelines
Perks and Benefits
100% employer-paid medical insurance
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
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