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FivetranFivetranOakland, CA

Senior Marketing Operations & Technology Manager

Senior Marketing Operations & Technology Manager responsible for architecting and scaling the marketing technology ecosystem, including integrations, data pipelines, AI applications, lead lifecycle, attribution, and governance across Marketo, Salesforce, and analytics tools. Requires 6+ years in marketing ops or systems roles in B2B SaaS.

151k – 188k/yr
Hybrid6+ YOERevenue Operations

About the role

What You’ll Do

  • Own and evolve the end-to-end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross-system alignment
  • Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers
  • Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases
  • Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed-to-lead and pipeline velocity
  • Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels
  • Build and maintain attribution, experimentation, and reporting frameworks that deliver actionable insights from first touch through revenue
  • Establish strong data governance and observability practices, proactively identifying and resolving system issues to increase reliability and stakeholder trust
  • Translate marketing and GTM requirements into scalable technical solutions that balance speed, flexibility, and long-term maintainability
  • Evaluate, implement, and optimize marketing technologies as our go-to-market strategy evolves
  • Create documentation, enablement resources, and governance frameworks that improve adoption and reduce operational friction

Skills We’re Looking For

  • 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments
  • Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce
  • Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows
  • Hands-on experience with modern analytics and transformation tools such as Looker, Hex, Fivetran, Census
  • Strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices
  • Proficiency in API integrations, tagging strategies, and data validation workflows preferred
  • Strong problem-solving skills with the ability to balance strategic thinking and tactical execution
  • Clear communicator who can translate technical concepts into business impact and influence cross-functional stakeholders
  • Ability to prioritize effectively in evolving environments while building scalable, repeatable processes

Bonus Skills

  • Experience with Marketo Measure (Bizible), LeanData, Demandbase, Outreach, and enrichment providers (Clearbit, ZoomInfo, or Common Room)
  • Experience supporting paid media tracking and tag management across platforms such as Google Ads and DSPs
  • Experience implementing AI-enabled tooling or internal automation programs
  • Proficiency in Python and experience building and maintaining production-grade data pipelines

Perks and Benefits

  • 100% employer-paid medical insurance
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

Skills

MarketoSalesforcedemandbasebizibleleandataLookerFivetrancensusOpenAIClaudePythonAPI IntegrationsData PipelinesAI Automation
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