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EveEveUnited States

Performance Marketing Manager

Performance Marketing Manager responsible for planning, executing, and optimizing paid campaigns across Google, LinkedIn, and Meta to drive qualified pipeline, demo requests, and support demand generation programs including webinars, events, and ABM. Requires 2-3 years B2B SaaS paid media experience and strong analytical skills.

95k – 110k/yr
Remote2+ YOEPerformance Marketing

About the role

What You Will Accomplish

  • Support the paid media budget and strategy across Google Ads, LinkedIn, Meta, and emerging channels, helping with planning and daily optimization.
  • Help build, launch, and iterate on full-funnel campaigns that drive demo requests and qualified pipeline, not just clicks.
  • Support a steady testing program across audiences, creative, landing pages, and offers, and help flag what isn't working fast.
  • Help fuel demand programs with paid: align audiences, offers, and landing pages with nurture sequences, support webinar and event registrations, provide pre-event air cover and post-event retargeting, and contribute to account-based plays against high-value firm segments.
  • Help evaluate new paid channels (content syndication, podcast sponsorships, newsletters) and provide recommendations on what earns a place in the mix.
  • Track performance against targets for CPL, cost per SQL, pipeline generated, and ROAS, and report on them clearly to your manager and leadership.
  • Work with Sales and RevOps to keep attribution honest, and partner with content and design on ad creative and landing pages that sound like Eve: specific, direct, grounded in real outcomes.
  • Support agency or contractor relationships where it makes sense, working closely with the team to keep strategy in-house.

What We Are Looking For

  • 2-3 years in performance or growth marketing, with hands-on experience running paid campaigns in B2B SaaS.
  • Hands-on experience with Google Ads, Meta, and LinkedIn Ads; you've built and managed these campaigns yourself, not just reviewed someone else's dashboard.
  • Experience integrating paid with other demand motions: promoting webinars and events, feeding nurture programs, or supporting ABM plays.
  • Fluency in funnel metrics: you can explain the difference between CPL, CPMQL, and ROAS, and you optimize for pipeline, not vanity numbers.
  • Strong analytical skills; comfortable in GA4, spreadsheets, a CRM, and a marketing automation platform (HubSpot or Salesforce plus Marketo or similar).
  • Exposure to conversion rate optimization and landing page testing.
  • Clear, direct communication; you can explain campaign performance simply and confidently to your team.
  • A bias for action. You'd rather launch a test this week than plan the perfect one for next month.

Nice to Have

  • Experience marketing to legal, professional services, or another trust-driven vertical.
  • Familiarity with ABM tools (6sense, Demandbase, RollWorks) and intent data.
  • Experience working in a fast-paced startup environment (Series A–C).

Benefits

  • Competitive Salary & Equity
  • 401(k) Program with Employer Matching
  • Health, Dental, Vision and Life Insurance
  • Short Term and Long Term Disability
  • Commuter Benefits*
  • Autonomous Work Environment
  • Workplace Setup Reimbursement
  • Telecomm Stipend
  • Flexible Time Off (FTO) + Holidays
  • Quarterly Team Gatherings
  • In office Perks*

Skills

Google Adslinkedin adsMeta Adsga4HubSpotSalesforceMarketoABMroascplconversion rate optimization

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