Senior Product Adoption Strategist, Shopping

Responsibilities

• Lead efforts to scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
• Develop and manage programs to support product adoption across Large Customer Sales (LCS) advertisers and sales teams in the United States.
• Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.
• Partner closely with Sales, Product, Product Marketing Management (PMM), Revenue Strategy & Analytics teams, GTM Enablement, and more in alignment to strategic goals.
• Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
• Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
• Partner with Sales and Strategy/Ops leadership to understand progress to goal and identify steps that can be taken to accelerate outcomes.

Basic Qualifications

• 5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.
• Strong background in product adoption, growth, or sales strategy within the digital advertising industry.
• Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
• Proficient in Google Suite and Salesforce.

Preferred Qualifications

• Passion for understanding client needs and delivering solutions that drive their success.
• Solid familiarity with data analysis techniques and tools such as Mode, Tableau, and Salesforce to track key metrics and outcomes.
• Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
• Familiarity with AI tools and automation skills, including ability to leverage AI for workflow optimization and productivity.
• Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.