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ClayClayNew York, NY

GTME Ecosystem - University & Credentials Lead

Owns the end-to-end GTME University and credentialing experience, from learner journeys and content strategy through rigorous certifications, badges, tooling, and measurement. This hands-on player-coach role requires experience leading content, program, publication, or assessment functions while balancing rapid execution with premium standards.

180k – 280k/yr
HybridContent Design

About the role

Responsibilities

  • Own the strategic vision for GTME University end to end, including the learner journey, persona journey map, site architecture, and content roadmap.
  • Create and ship content across docs, courses, cohorts, guides, workshops, and other formats while maintaining a high quality bar.
  • Lead and grow the University content team in a player-coach capacity.
  • Build cross-functional content pipelines with Solutions, GTMOps, and Forward Deployed GTME teams.
  • Design rigorous professional certifications, including job task analyses, assessment philosophy, rubrics, peer review, grading standards, and hybrid quiz-plus-workbook assessments.
  • Build the badge ecosystem across programs, community, content, and platform participation.
  • Own grading operations, including the peer-review council, calibration, service-level agreements, round-robin review, and workflow automation.
  • Manage the University platform, credentialing portal, and vendor relationships, including Accredible and Yoodli.
  • Make build-versus-buy decisions and drive credentialing tooling and vendor strategy.
  • Build a defensible growth flywheel by marketing programs, developing partner certifications, and partnering with GTMOps and Sales.
  • Measure content resonance, inbound demand, credentials issued, completion and pass rates, time to feedback, and downstream hireability signals.

Requirements

  • Experience running a content function, program, publication, or assessment system where you set both the pace and quality bar.
  • Demonstrated ability to execute as well as set strategy, including writing content, building course pages, designing rubrics, grading submissions, and troubleshooting tooling.
  • Strong learner-first and teaching orientation.
  • Ability to balance rapid content shipping with rigorous credential standards.
  • Comfort operating in ambiguity and building programs for an emerging discipline.
  • Willingness to take end-to-end ownership of both strategic and operational work.
  • Ability to lead and grow a team while remaining hands-on.

Nice-to-haves

  • Experience with professional certifications, credentialing, assessment systems, peer review, or grading operations.
  • Experience with learning platforms, credentialing portals, Accredible, Credly, or Yoodli.
  • Experience with Clay tables, automations, content partnerships, community programs, or go-to-market engineering.
  • Experience building partner certifications or connecting education programs to hiring and demand generation.

Compensation and Benefits

  • Annual salary: $180,000–$280,000.
  • Employees can work for free with world-class coaches specializing in creativity, management, and related areas.

Skills

Content Strategycontent managementcurriculum designassessment designprofessional certificationrubric designpeer reviewgrading operationslearning platformscredentialing portalsclay tablesWorkflow AutomationVendor ManagementProgram ManagementCommunity Building

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