Senior Video & Motion Producer

Responsibilities

• Own developer video production end-to-end, from concept and scripting through editing, motion design, and delivery across platforms (YouTube, Shorts, Reels, X, and more).
• Produce product launch videos that translate technical capabilities into clear, visually compelling narratives developers actually want to watch.
• Build motion graphics and animated content: product explainers, UI demos, brand moments, and title sequences using After Effects and related tools.
• Cut event and conference content, editing keynotes, fireside chats, and talks from Developer Week, Birthday Week, and other Cloudflare events into shareable social content.
• Produce organic short-form social content across all channels.
• Support performance marketing through producing ad creative variants for paid campaigns, and working with growth marketers to test and iterate.
• Build efficient AI-assisted production workflows, developing templates, style guides, and repeatable processes so you can deliver quality work across a high volume of requests.
• Stay close to data by using performance metrics and audience feedback to inform what you produce next; bring a test-and-learn mindset to formats and content types.

Requirements

• 8+ years of experience in video production, motion design, or a related field, with a strong portfolio that demonstrates both craft and range.
• Developer audience experience: produced content for a technical audience (developers, engineers, technical operators) and understand what resonates with them.
• Hands-on editing and motion skills: comfortable with tools like After Effects, Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. Can do the work yourself, not just direct others.
• End-to-end production ability: managed projects from concept through scripting, production, post-production, and delivery. Own timelines, manage stakeholders, and ship on schedule.
• Strong editorial judgment: know how to find the compelling moment in a 45-minute talk, write a clear script for a 60-second explainer, and structure a tutorial that actually teaches.
• Platform fluency: understand how video works across YouTube, YouTube Shorts, Instagram Reels, X, LinkedIn, and TikTok, including format requirements, pacing, and what performs.
• Brand sensibility and taste: care about visual consistency, typography, color, and the details that make content feel polished and on-brand.
• Self-directed and proactive: thrive with autonomy, can prioritize across multiple projects.

Nice-to-Haves

• Experience shooting and directing live-action video (interviews, on-location, studio).
• Familiarity with AI-assisted video workflows (e.g., Runway, OpusClip, CapCut).
• Experience with developer-focused content.
• Understanding of performance marketing creative, including how to produce ad variants, read test results, and iterate on paid creative.
• Motion design systems thinking, including building reusable animation templates, brand motion libraries, or design systems for video.