Enablement Content Manager

What you'll do

• Own the strategy and roadmap for Field Enablement Content programs focused on GitLab's AI-powered platform story, aligned to the needs of customer-facing teams.
• Lead cross-functional enablement programs for product launches, new offerings, packaging changes, and release readiness from planning through launch, reinforcement, and ongoing updates.
• Build and maintain role-based enablement assets such as playbooks, talk tracks, pitch materials, demo flows, technical labs, and assessments that help the field communicate value clearly.
• Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences.
• Develop and manage accreditations, certifications, and validation programs that help teams build and demonstrate readiness across priority solution areas.
• Partner with Product Marketing, Product Management, Solutions Architecture, Revenue Operations, Customer Success, Monetization, and Enablement Leads to ensure content is accurate, current, and easy to apply in customer conversations.
• Publish and organize content in Google Drive and using AI tools so that materials are discoverable, structured, and aligned to role-based learning paths and business priorities.
• Measure program effectiveness through engagement, completion, assessment, and field feedback data, and continuously improve content governance, review cycles, and program quality over time.

What you'll bring

• Demonstrated experience in sales enablement, technical enablement, learning and development, product marketing, solutions architecture, or a related role supporting B2B enterprise software go-to-market teams.
• Experience creating and delivering enablement for customer-facing audiences such as account executives, solutions architects, customer success managers, or partners, including content that supports real customer conversations.
• Familiarity with DevSecOps and AI concepts, with the ability to turn technical topics into clear, value-based messaging for field teams.
• Strong instructional design skills and experience building scalable learning programs using adult learning principles and structured methods such as ADDIE, SAM, or similar approaches.
• Proven ability to manage complex, cross-functional programs with multiple stakeholders, timelines, and dependencies while maintaining a high bar for quality and clarity.
• Experience creating a range of enablement materials such as e-learning modules, presentations, guides, demos, labs, assessments, and reinforcement content.
• Comfort using content management, enablement and learning platforms, along with common collaboration and content creation tools.
• A data-informed mindset, strong written and verbal communication skills, and the ability to work as a self-directed manager of one in an all-remote, asynchronous, values-driven environment.

Benefits

• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support