Product Marketing Manager, Engagement & Enablement

Responsibilities

Sales Enablement & Deal Support

• Build and maintain the full library of sales collateral: one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks
• Create custom presentations and tailored pitch materials for mid-market prospects and strategic accounts- working directly with Account Executives
• Develop mid-funnel content that accelerates deals: case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives
• Partner with Sales to identify recurring objections and gaps in the current collateral library

Thought Leadership & Long-Form Content

• Own the white paper and research content program- from topic ideation and outline through interviews, drafting, design briefing, and distribution
• Write authoritative, deeply credible long-form content on topics including SOC 2, ISO 27001, compliance automation, security program maturity, and the cost of legacy approaches
• Develop point-of-view content that positions Oneleet as the category-defining platform
• Work with subject matter experts on the engineering and security team to extract insights

Competitive Intelligence & Positioning

• Own Oneleet's competitive intelligence program- continuously monitoring the landscape, updating battlecards, and synthesizing win/loss patterns
• Build and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives)
• Translate competitive insights into crisp, confident messaging

Product Launches & Messaging

• Partner with Product to develop launch messaging, positioning, and collateral for new features and capabilities
• Ensure that product updates are translated into customer-facing language that emphasizes outcomes
• Maintain a living messaging architecture- personas, value propositions, use case narratives

Customer & Market Insights

• Conduct regular customer interviews and win/loss analyses
• Feed insights back into messaging, collateral, and the product roadmap
• Develop a deep understanding of the mid-market buyer

Requirements

• 3-6+ years of experience in product marketing, content marketing, or solutions marketing at a B2B SaaS company, with a strong portfolio of sales enablement and long-form content
• Exceptional writing ability
• Deep experience building sales collateral that practitioners actually use: battlecards, comparison tables, custom decks, and objection-handling frameworks
• Strong research instincts- ability to interview customers, synthesize competitive data, and turn raw information into clear strategic narrative
• Ability to work directly with Sales and CS teams, take direction from deal context, and turn around custom materials on tight timelines
• Comfortable owning projects end-to-end with minimal oversight
• Solid understanding of B2B SaaS buying cycles, particularly in technical or compliance-driven categories
• Experience marketing to mid-market buyers (100-2,000 employees)
• Ability to develop and maintain a coherent competitive positioning strategy
• Familiarity with persona development, messaging frameworks, and the mechanics of category creation

Nice-to-Haves

• Experience in cybersecurity, compliance, GRC, or adjacent technical categories
• Experience building a product marketing function from the ground up at an early-stage startup
• Familiarity with tools like Figma for light layout and design work on collateral
• Experience with HubSpot for content distribution, nurture sequencing, and campaign tracking
• Background in sales engineering or solutions consulting
• Ability to build and deliver presentations in person to senior stakeholders