Lead Product Marketing Manager, Carta Law

Responsibilities

• Apply governance, risk, and compliance (GRC) expertise to product positioning and represent the product as a subject matter expert at company and industry events.
• Partner across go-to-market and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics.
• Develop product collateral, multimedia, and sales enablement assets in collaboration with Creative and Brand Strategy teams.
• Integrate product roadmaps with demand generation, integrated marketing, and paid channels to support campaigns, lifecycle marketing, and event presence.
• Define and evolve the core product narrative, value proposition, and market positioning for Carta Law.
• Translate complex legal and regulatory features into clear value for buyers.
• Conduct customer interviews and win/loss studies to identify buyer friction and provide insights to R&D.

Requirements

• 8+ years of hands-on product marketing or go-to-market experience.
• SaaS fintech experience and/or product marketing experience in governance, risk, and compliance is preferred.
• Ability to collaborate effectively in a fast-paced, changing environment.
• Creative problem-solving skills, including diagnosing problems and developing solutions.
• Excellent communication skills and the ability to distill complex strategies into actionable value propositions.

Compensation

• Minimum cash compensation range in New York, NY: $182,750–$215,000 salary.
• Compensation includes equity for full-time roles and exceptional benefits; applicable roles may include commission plans.