Staff Program Manager Brand Campaigns

Responsibilities

• Lead end-to-end planning and execution of multiple complex, cross-functional programs from inception through launch, reporting and retro. Define scope, milestones, owners, success metrics, and decision logs.
• Build and maintain integrated program plans and timelines; proactively identify risks, manage dependencies, and drive mitigation plans.
• Run effective operating rituals (kickoffs, status, reviews, exec updates, retros) that drive decisions and surface blockers.
• Align stakeholders across internal teams (Product, Engineering, Creative, Design, Analytics, Legal) and external partners/agencies around goals, scope, and trade-offs.
• Create and improve lightweight processes, templates, and tools that raise the bar on documentation, visibility, and execution at scale.
• Track performance against program goals; partner with analytics/insights to synthesize learnings.
• Coach teams on program management best practices and uplevel execution across adjacent workstreams.
• Manage and hire a bench of freelance program managers—scoping work, setting standards, and ensuring seamless integration.
• Partner closely with Brand/Marketing to orchestrate multi-workstream campaign operations, coordinating cross-channel deliverables and external partners.

Requirements

• 10+ years of experience in program/project management leading high-impact, cross-functional programs end-to-end in consumer tech or comparable fast-paced environment.
• Proven mastery of integrated campaign planning and timelining; ability to manage multiple concurrent programs, dependencies, and change.
• Excellent communication and facilitation skills; simplify complexity, drive decisions, and influence across levels without authority.
• Demonstrated strength creating structure in ambiguity and designing systems/rituals that scale execution.
• Data-informed mindset; define success metrics and use results to shape next steps.
• Deep proficiency with project/task management tools (Asana, Jira, Google Workspace) and documentation-first approach.
• Experience orchestrating cross-channel marketing or product launch workflows in partnership with Brand/Creative and external partners.
• Ability to work from New York City, with willingness to travel 10–15% for shoots and partner meetings.
• Experience leading contractors or freelancers and holding external partners to clear scopes, timelines, budgets, and quality bars.

Nice-to-Haves

• People management experience, including hiring, developing, and performance-managing program managers (FTE or blended FTE/freelance teams).
• Experience coordinating multi-market or multi-team launches with localization and/or external partner coordination.
• Track record building lightweight decision frameworks, retro processes, and operating cadences that stick across teams.
• Background working across multiple tracks of program management (Product, Design, Content/Localization, or Marketing).
• Depth managing agencies and a freelance bench for integrated brand campaigns.
• Experience upleveling adjacent workstreams through coaching, templates, and tooling.