Director of Consumer Insights

Responsibilities

• Build Fora’s insights and UX research capabilities from the ground up, developing practical processes, tools, and standards that enable fast, high-quality learning across the organization.
• Create a culture of continuous customer learning by developing scalable ways for teams to hear from and learn from customers frequently.
• Design and run rapid research experiments to test hypotheses, understand customer behavior, and support informed decisions.
• Lead research across consumer segmentation, brand and product positioning, creative testing, customer needs, competitive intelligence, brand tracking, and new product or market opportunities.
• Design and execute rigorous qualitative and quantitative research, selecting appropriate methodologies for each business question.
• Combine established methodologies with AI-native tools and emerging platforms to increase the speed and scale of customer learning.
• Experiment with AI-powered interviewing, synthesis, survey, and customer feedback tools, evaluating their impact on research quality and time to insight.
• Partner with Product, Marketing, Business Development, Analytics, and other teams to identify high-priority questions and develop research and experimentation plans.
• Translate research findings into clear insights and actionable recommendations.
• Create systems for capturing, organizing, and sharing customer insights across the organization.
• Partner with internal data teams to connect customer attitudes and needs with behavioral and operational data.
• Manage external research partners when appropriate and determine when research can be conducted internally.

Requirements

• 12+ years of experience in consumer insights, market research, UX research, and/or product research, ideally in a high-growth technology or consumer business.
• Experience building and managing a research team.
• Strong grounding in qualitative and quantitative research methodologies, including study design, survey design, interviewing, analysis, and synthesis.
• High comfort with AI tools and experience incorporating AI tooling into research workflows.
• Strong quantitative reasoning and the ability to evaluate evidence critically, understand methodological tradeoffs, and distinguish meaningful signals from noise.
• Bias toward experimentation and iteration, with enthusiasm for testing ideas quickly.
• Genuine curiosity about customers and willingness to engage with them directly.
• Ability to translate research and data into clear insights and practical recommendations that inform business decisions.
• Comfort operating in an ambiguous, evolving environment.
• Strong analytical, problem-solving, and communication skills.
• Ability to collaborate across functions and influence decisions through evidence and insight.

Nice-to-Haves

• Experience building a research organization from the ground up.
• Experience in a startup or similarly fast-moving environment, particularly building new processes or capabilities from scratch.
• Experience in the travel industry.

Compensation and Benefits

• Indicative compensation range: $210,000–$270,000 plus equity. Final compensation depends on the level at which the candidate is hired.
• Unlimited vacation
• Health insurance, including an option fully covered by Fora HQ
• Dental and vision insurance
• Wellhub memberships
• 401(k) plan with company match
• Commuter benefits
• Supplemental life insurance
• Stock options