General Manager, Clear Aligners

Responsibilities

Understand the Customer Deeply

• Walk the floor: talk to doctors regularly, listen to sales calls, and read customer support tickets to identify opportunities for growth and uplevel the offering
• Translate what you're hearing into strategic and commercial decisions — customer insight should drive the roadmap, the talk tracks, and the GTM motion

Growth & GTM Strategy

• Define and own the clear aligners growth strategy, including how we win against competition across different customer segments (solo practices, group practices, DSOs)
• Partner with Sales and Post Sales leadership to optimize our inbound and outbound marketing funnels for prospects and new customers, refining talk tracks, enablement materials, and acting as the commercial voice of the product
• Own pricing strategy, packaging decisions, and competitive positioning

Enterprise Channel

• Build and develop our DSO sales motion — partnering with Account Management to identify target accounts, supporting deals, and creating the playbooks that help our commercial teams win
• Develop relationships with DSO procurement, clinical, and executive stakeholders
• Create and tailor value propositions for large group practices that are evaluating or already using a competing solution

Product Strategy

• Develop Dandy's long-term product strategy to compete against both established and newer competitors
• Synthesize customer feedback, market intelligence, and competitive differentiation into a clear plan to win
• Partner with engineering and clinical teams to ensure our roadmap reflects where we need to differentiate

P&L Management

• Own the full clear aligners P&L from revenue through contribution margin, and make active tradeoffs to optimize for growth, retention, and unit economics simultaneously
• Set budget goals, define the roadmap to hit them, and hold cross-functional partners accountable to delivering results
• Identify and resolve operational bottlenecks that impact delivery, quality, or customer experience

Requirements

• 7–12 years of experience in a mix of strategy, growth/GTM, or general management roles - ideally with at least one chapter at a high-growth startup and one chapter in a more rigorous analytical environment (consulting, investment banking, or a scaled tech company)
• Demonstrated ability to drive revenue growth: you've owned a number or led a GTM motion, not just supported one
• Strong commercial instincts: you can write a compelling talk track, run a customer discovery call, and close a large enterprise deal
• Structured thinker who can move fast. You're comfortable building a strategy deck one day and being in the weeds on funnel metrics the next
• Excellent communicator and cross-functional influencer; this role requires earning trust with stakeholders from operations, GTM, finance, and other stakeholders simultaneously
• Thinks in terms of market share and category leadership, not just quarter-to-quarter optimization; you have a point of view on what it takes to win, not just to improve