Skip to content
WonderschoolWonderschoolSan Francisco, CA

Growth Marketing Lead, Marketplace

Own growth across both sides of a childcare marketplace, driving parent acquisition, provider recruiting, conversion optimization, and scalable measurement systems. The role combines performance marketing, community events, analytics, AI-enabled personalization, and close collaboration with product and engineering.

Salary not listed
On-siteGrowth Marketing

About the role

Responsibilities

Parent Growth

  • Own the parent acquisition funnel, including paid ads, landing pages, and on-platform conversion optimization.
  • Continuously improve website conversion rates.
  • Use AI tools to personalize and scale the parent experience, including ad creative and lifecycle messaging.
  • Tailor messaging by community, income level, and geography.

Provider Growth

  • Plan and run weekend events reaching parents, teachers, and aspiring childcare providers.
  • Recruit teachers and educators through events, social advertising, and community partnerships.
  • Build repeatable systems for provider recruiting and onboarding.

Systems and Measurement

  • Build growth systems, playbooks, and measurement infrastructure.
  • Own CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
  • Partner with product and engineering on the website and acquisition funnel.

Requirements

  • Strong analytical skills, including the ability to model CAC, LTV, and payback.
  • Technical fluency and the ability to collaborate effectively with engineers.
  • Strong interpersonal skills and comfort running community events.
  • Experience with paid and organic social media campaigns that drove acquisition.
  • Ability to adapt messaging across diverse communities.
  • Systems-building mindset with a preference for scalable processes.
  • Hands-on experience with AI tools and enthusiasm for applying them to marketing and customer experiences.

Nice to Have

  • Experience at a two-sided marketplace.
  • Familiarity with early childhood education, childcare, or edtech.
  • Experience recruiting educators or similar supply-side audiences.

Skills

Performance Marketingconversion optimizationpaid advertisingSocial Media MarketingLifecycle Marketingartificial intelligencefunnel analyticscustomer acquisition costcustomer lifetime valueUnit Economicscommunity partnershipsA/B Testing
Kargo

Growth Marketing Lead

KargoSan Francisco, CA +1

Own and execute growth marketing strategy across acquisition, retention, and revenue expansion. Mentor SDRs, manage HubSpot, run ABM and multi-channel campaigns, and use data analysis to optimize pipeline performance.

Salary not listedOn-site5+ YOEGrowth Marketing
Aleph

Senior Demand Generation Manager

AlephUnited States

Own integrated B2B demand generation at Aleph, coordinating campaigns across paid, lifecycle, content, events, and partnerships to grow qualified pipeline. The role requires strong performance judgment, attribution discipline, and hands-on execution for a technical finance audience.

90k – 180k/yrRemote5+ YOEGrowth Marketing
Polymarket

Senior Campaign Manager

PolymarketNew York, NY

Senior Campaign Manager owning end-to-end influencer and UGC campaigns for Polymarket, from briefing creators to performance analysis and iteration. Requires 4-5 years running tech campaigns spanning brand and conversion, strong data-driven optimization, and fluency in online culture.

Salary not listedOn-site4+ YOEGrowth Marketing
Bloomerang

Senior Social Media Manager

BloomerangUnited States

Leads Bloomerang’s organic social media strategy, content production, executive thought leadership, community engagement, and performance optimization. Requires 5+ years of social media experience, strong short-form video and creative skills, analytics expertise, and familiarity with AI tools.

75k – 124k/yrRemote5+ YOEGrowth Marketing
Peaksware

Senior Growth Marketing Specialist - Alfred Music

PeakswareUnited States

The Senior Growth Marketing Specialist drives customer acquisition, engagement, conversion, and retention through lifecycle campaigns, multichannel demand generation, experimentation, analytics, and partner marketing. The role requires at least three years of SaaS marketing experience and expertise with email platforms, automation, HTML/CSS, and campaign performance metrics.

69k – 114k/yrRemote5+ YOEGrowth Marketing