Founding Marketing

What You’ll Do

Content as the core strategy

• Own long-form and short-form content end-to-end, including founder-led content
• Recruiting stories, culture pieces, blog posts, newsletters, product updates, spotlights, and lightweight video
• Tell the story of how we build, how we make decisions, and why this company is different
• Build an authentic founder presence that attracts candidates, customers, and partners

Recruiting brand

• Build a brand that attracts high-slope talent who wants velocity, ownership, and real responsibility
• Translate our culture and standards into content that feels honest, not performative

Sales enablement & exec-facing marketing

• Create materials that support an enterprise, sales-led motion (case studies, proposals, product demos)
• Shape narratives and decks that resonate with C-suite healthcare leaders
• Help host intimate, high-quality events for health system executives

PR & launches

• Help navigate major announcements, including fundraising
• Shape how and when we tell our story publicly
• Be a thought partner to the founders + own the company's voice
• Work directly with founders on company narrative, positioning, and go-to-market storytelling
• Define the language we use across recruiting, sales, and external-facing channels

What We’re Looking For

• Strong writer who can craft a non-corporate narrative
• Comfortable operating with ambiguity and high expectations
• Strong opinions, loosely held
• Organized enough to ship consistently, creative enough to avoid being boring
• Design-literate and able to produce clean, high-quality marketing materials
• Comfortable working in-person and closely with founders
• Biased toward experimentation

Who This Is Not For

• If you need a detailed roadmap, this will feel uncomfortable
• If you’re primarily a demand-gen, paid ads, or SEO specialist
• If you prefer working behind briefs rather than shaping them
• If you want clear ownership boundaries and narrow scope
• If you default to playbooks instead of judgment
• If you’re uncomfortable pushing back on founders
• If you want a “brand” role without accountability to real outcomes

Benefits

• Medical, dental, and vision insurance
• 401k and 401k match
• Unlimited PTO
• Bi-annual company retreats
• Free Lunch and Dinner in-office
• Relocation Bonus ($5000)
• Reimbursement for desk setup, gym subscription, and commute