Lifecycle Marketing Manger

What You'll Own

Self-serve activation

• Own the developer journey from signup to first successful API call, early repeat usage, and an agreed activation or PQL threshold.
• Build product-triggered messaging, onboarding sequences, and interventions that recover stalled new users.
• Partner closely with Product and Engineering on the broader onboarding experience while owning the lifecycle programs that support it.
• Success is measured by signup-to-first-call conversion, early repeat usage, and the percentage of new users who reach activation or PQL thresholds.

Enterprise nurture

• Own the long-cycle journeys for enterprise accounts.
• Build education paths by persona, use case, and vertical.
• Develop programs that engage the broader buying committee, support active evaluations, and bring dormant accounts or opportunities back into motion.
• Success is measured by meaningful account engagement, buying committee coverage, dormant opportunities reactivated, and progression into qualified pipeline.

Lifecycle segmentation and orchestration

• Own who receives what, when, and why.
• Build a clear segmentation strategy across developers, product-qualified accounts, enterprise buyers, active evaluations, and dormant prospects.
• Use product behavior, account context, and buying stage to determine the right message and next step.
• Own send governance so no one receives conflicting, repetitive, or irrelevant communication from Exa.

Email craft and program quality

• Own what we send and how it reads.
• Set the quality bar for lifecycle copy, subject lines, cadence, personalization, and calls to action.
• Make sure every message earns the attention it asks for, especially when the audience is a developer.
• Success is measured by program-level engagement, conversion, unsubscribe rates, and the absence of internal collisions.

Webinar audience and conversion

• Own audience strategy, promotion, segmentation, and follow-up for webinars and virtual programs.
• Partner with PMM, DevRel, founders, and other subject matter experts on topics and speakers.
• Make sure the right accounts register, attend, and move into an appropriate next step after the event.
• Success is measured by qualified attendance, target-account participation, meetings created, and post-event pipeline progression.

Experimentation and reporting

• Own the lifecycle testing roadmap and performance reporting.
• Build a disciplined backlog of experiments across activation, timing, segmentation, messaging, and re-engagement.
• Be clear about what was tested, what happened, and what changed as a result.
• Marketing Operations owns the attribution model and source of truth. You own lifecycle performance within it and use the same numbers as the rest of the company.

AI-first execution

• Design AI-powered workflows for drafting, personalization, audience research, journey QA, segmentation, and performance summaries.
• Use AI to increase the quality and speed of the work, not to flood inboxes with more content.
• If a step runs manually more than twice, you should be itching to automate it.

What Success Looks Like

• New developer signups reach their first successful API call at a materially higher rate than they do today.
• More new users reach repeat usage and product-qualified thresholds.
• Enterprise accounts stay engaged through long buying cycles without being spammed.
• Dormant accounts and opportunities are brought back into active conversations.
• The self-serve and enterprise motions are genuinely distinct in content, cadence, audience, and tone.
• Lifecycle segmentation reflects product behavior, account context, and buying stage.
• Webinars consistently attract people from the accounts we care about and produce meaningful follow-up.
• Every send has a clear purpose, and stale programs get retired rather than accumulating.
• Lifecycle performance is visible, trusted, and reviewed regularly with Marketing, Product, Sales, and Marketing Operations.

What This Role Does Not Own

• Post-sale onboarding, customer adoption, and expansion: Customer Success, Product, and Account Management own the customer lifecycle after purchase. This role may support relevant communications but is not the primary owner.
• Marketing automation platform, data model, deliverability infrastructure, lead scoring, and attribution: Marketing Operations owns the plumbing. You own the programs built on top of it.
• Paid channels, website, and landing page infrastructure: Digital Marketing.
• Technical content substance, benchmarks, and organic discovery: Technical PMM for Content.
• In-product onboarding UI and product experiences: Product and Engineering. You will partner closely with them.
• Webinar production logistics and speaker content: PMM, DevRel, and the relevant subject matter experts. You own audience strategy, promotion, and follow-up.
• Field events and regional programs: Field Marketing and Field Events.
• Sales sequences and outbound prospecting cadences: Sales and RevOps.

Who You Are

• 5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company, with hands-on ownership of programs you built and measured yourself.
• Experience building both a self-serve product-led motion and an enterprise nurture motion, with a clear understanding of why they require different approaches.
• Deep craft in email. Show us sequences you wrote and be ready to explain the reasoning behind the audience, subject line, length, cadence, and call to action.
• Experience using product behavior and account signals to trigger and personalize lifecycle programs.
• Credibility with a developer audience. You understand why most marketing email fails with engineers and can write something they will actually read.
• A track record of improving activation, engagement, and pipeline progression through lifecycle programs.
• AI fluency: you use AI tools daily to accelerate your work and think about how to embed them into every repeatable process.
• Strong cross-functional collaboration skills, especially with Product, Engineering, PMM, DevRel, Sales, and Marketing Operations.
• High agency, low ego, and excitement about building something new in a fast-moving AI company.