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FalFalSan Francisco, CA

Software Engineer, Growth

Build scrappy prototypes, run growth experiments, create technical content, and own customer touchpoints for fal's generative media platform. Requires fast shipping in Python/React, data fluency, persuasive writing, and passion for AI media.

170k – 220k
On-siteGrowth Marketing

About the role

What you'll do

  • Spin up lightweight client libraries, demo apps, or event microsites in a few hours.
  • Run data-driven experiments: segment cohorts, design A/B tests, and automate reporting.
  • Draft compelling blog posts, tweets, and teardown threads (zero “AI slop”).
  • Own customer touchpoints: meet prospects, debug their first calls, and represent fal at meetups and hackathons.
  • Identify high-leverage problems, time-box solutions, and ship. After ramp-up, propose your own roadmap.

Requirements

  • Ship code at the speed of thought. Fluent in Python and JavaScript (Next.js, React) and can stitch APIs, CLIs, and scrapers together before lunch.
  • Live in the metrics. SQL, Amplitude/Looker, or plain-text CSVs—whatever gets you to the insight fastest.
  • Write to persuade. Your copy earns clicks because it’s human, helpful, and opinionated.
  • Love people as much as code. You’re energized by demos, DMs, and IRL events.
  • Crave ownership. Ambiguous problems and blank pages don’t scare you; they excite you.
  • Geek out on generative media. You follow the latest diffusion paper for fun and have strong opinions on video model architectures.

Nice-to-haves

  • Prior experience in PLG or developer-tool startups
  • Familiarity with growth analytics stacks
  • A portfolio of technical writing, open-source libs, or side projects

Compensation

$170,000 - $220,000 + equity + comprehensive benefits package

Skills

PythonJavaScriptNext.jsReactSQLAmplitudeLooker
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