Head of Marketing

Key Responsibilities

Pipeline and Demand Generation

• Own marketing-sourced pipeline targets across the US market
• Design and execute a scalable MQL engine aligned to enterprise sales cycles
• Plan, manage and optimize paid media investment across channels such as LinkedIn, search and retargeting
• Partner closely with Sales to ensure alignment on ICP definition, lead quality, handoff and conversion

Brand, Category and Thought Leadership

• Position Mosaic as the category-defining AI deal modeling platform for private equity and investment banking
• Develop and execute a clear brand and messaging framework that resonates with senior finance professionals
• Build a high-impact thought leadership program across content, social, PR and executive visibility
• Shape Mosaic’s external narrative in line with a tone and credibility that you will define

Events and Community

• Own Mosaic’s events strategy, including flagship bespoke experiences and selective executive dinners
• Scale proven formats such as leadership forums and next-generation private equity dinners
• Ensure events directly support pipeline generation, relationship building and long-term brand equity

Product Marketing and Strategy

• Lead product marketing initiatives including launches, positioning, sales enablement and customer proof points
• Partner with the CEO and other senior leaders to develop Mosaic’s product strategy, bringing the voice of the customer into roadmap discussions
• Translate customer insights, market trends and competitive dynamics into actionable product and go-to-market recommendations

PR and External Communications

• Work with PR partners to secure high-quality media coverage in relevant finance, technology and deal-making publications
• Develop case studies and customer stories with named, credible institutions

Team, Budget and Operations

• Build Mosaic’s marketing function from scratch, initially managing a network of freelancers and agencies
• Own the marketing budget and allocate spend with a clear ROI mindset
• Establish reporting, dashboards and attribution to track performance against pipeline goals
• Lay the foundation for future in-house hires as the company scales

What We’re Looking For

Experience

• 8 to 12+ years in B2B SaaS or financial services marketing
• Proven experience driving enterprise pipeline in a sales-led environment
• Experience marketing to private equity, investment banking or adjacent financial services audiences strongly preferred
• Track record of owning revenue-aligned marketing targets

Skills and Capabilities

• Strong strategic thinker with the ability to execute independently
• Deep understanding of enterprise buyer journeys and long sales cycles
• High bar for quality, credibility and attention to detail
• Comfortable operating as the first marketing hire in a fast-moving scale-up
• Confident working directly with founders and senior sales leaders

Style and Mindset

• Player-coach who enjoys building as much as leading
• Commercially minded with strong business judgement
• Calm, credible and outcome-focused, with modern SaaS instincts
• Comfortable representing the company externally with senior finance leaders