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CalendlyCalendlySan Francisco, CA

Director, Brand Influence, Advocacy & AI Discovery

Lead Calendly's customer advocacy, social, PR, and AI-powered discovery strategy to build brand trust and visibility across review sites, communities, and AI platforms like ChatGPT and Perplexity. Requires 12+ years in brand/customer marketing and experience scaling advocacy programs in B2B SaaS.

187k – 280k/yr
Remote12+ YOEBrand Design

About the role

Responsibilities

  • Define and execute Calendly's long-term customer advocacy and AI discovery strategy.
  • Define and manage channel roadmaps for social media and PR/Communications.
  • Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
  • Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy.
  • Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
  • Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
  • Expand Calendly's presence across review sites (G2, Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems.
  • Lead employee and executive advocacy initiatives that amplify authentic brand voices.
  • Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion.
  • Lead, coach, and develop the advocacy, social, and PR team while establishing clear operating rhythms and measurable outcomes.
  • Measure performance using traditional channel-specific metrics alongside emerging AI discovery metrics.

Requirements

  • 12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy.
  • Experience building and scaling advocacy or community programs within a B2B SaaS organization.
  • Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
  • Experience building programs from 0→1 while scaling mature functions.
  • Exceptional cross-functional leadership and executive communication skills.
  • Strong analytical mindset with experience defining KPIs and measuring business impact.

Nice-to-Haves

  • Experience in a high-growth B2B SaaS company ($100M+ ARR preferred).
  • Knowledge of AI-powered search ecosystems and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including relevant software solutions for tracking.
  • Experience partnering with SEO, Organic Growth, Content Strategy, and Product Marketing teams.
  • Experience with advocacy platforms such as Influitive, Gainsight, Khoros, or similar.
  • Experience leveraging review platforms, online communities, creator ecosystems, and third-party trust signals to drive growth.

Compensation

Tier 1 Salary Hiring Range: $223,835—$279,793 USD
Tier 2 Salary Hiring Range: $205,182—$256,477 USD
Tier 3 Salary Hiring Range: $186,529—$233,161 USD

Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits.

Skills

brand marketingcustomer advocacyCommunity BuildingProduct MarketingGrowth MarketingProduct-Led GrowthaeogeoSEOSocial Mediaprg2review platformsai discovery

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