Brand Campaigns Director

Responsibilities

• Formulate campaign brand strategy by translating macro brand positioning and long-term company goals into actionable creative briefs and thematic campaign platforms.
• Uncover consumer and market insights by partnering with research teams to analyze behaviors, segmentation, competitive landscapes, and cultural shifts, converting data into inspiring briefs.
• Own end-to-end strategy and execution for Tier 0–2 brand campaigns and partnerships, from business case and brief through creative development, production, launch, reporting, and retro.
• Lead cross-functional alignment across Brand Marketing, Brand Studio/Creative, Growth, Product, PR/Comms, Channel Owners, Regional Marketing, and agencies.
• Build campaign plans, budgets, and success metrics; track performance and optimize in-flight.
• Drive culture-first ideas and tentpole moments that earn attention and support growth, partnering with creative and external partners.
• Champion global brand governance to ensure assets, messaging, and local adaptations align with Duolingo’s identity, tone, and guidelines.
• Establish ways of working for complex campaigns, including rituals, documentation, RACI, and decision logs.
• Manage external partners (agencies, production, media), negotiating scope, timelines, and deliverables.
• Partner with Marketing Analytics to define KPIs, measurement plans, post-campaign learnings, and dual-funnel frameworks tracking tactical and brand health metrics.
• Contribute to an annual campaign calendar and pipeline across markets.

Requirements

• 10+ years leading integrated brand campaigns for world-class consumer brands or consumer tech, with measurable impact across multiple channels.
• Hybrid strategic and creative mastery, with experience as a strategic planner or brand strategist evaluating creative ideas against business objectives and brand positioning.
• Proven success running multi-workstream, cross-functional programs end-to-end, aligning senior stakeholders, and delivering on time and on budget.
• Deep experience partnering with in-house creative studios and external agencies on concepting, production, and asset delivery across social, video, OOH, experiential, and partnerships.
• Analytical proficiency in qualitative/quantitative research, brand health tracking (e.g., YouGov, Kantar), attribution modeling, and digital marketing performance data.
• Strong strategic and creative judgement to translate ideas into plans, milestones, owners, and KPIs.
• Excellence in communication, facilitation, running kickoffs/reviews/status, and making decisions visible.
• Fluency in campaign measurement and reporting frameworks to synthesize insights and drive improvement.
• Comfort working with regional teams to adapt global ideas for local relevance.
• Based in New York or Pittsburgh.
• Portfolio showcasing relevant work samples (mandatory).

Nice-to-Haves

• Experience leading tentpole, culture-driving brand moments and partnerships that earned significant organic attention and supported growth goals.
• Track record partnering closely with Growth/Performance to align brand activity with acquisition or top-of-funnel targets.
• Depth building or improving campaign operating systems, templates, and tooling that uplevel team execution at scale.
• Success managing a blended ecosystem of agencies, production partners, and regional vendors across concurrent launches.
• Familiarity with Duolingo’s brand world and creative standards, and enthusiasm for language, education, and internet culture.