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UpstartUpstartUnited States

Creative Director, Brand

Leads creative strategy, execution, and team for brand channels including social media, website, and campaigns. Drives brand vision with 10+ years experience managing multidisciplinary teams and partnering cross-functionally.

196k – 271k
Remote10+ YOEBrand Design

About the role

How you’ll make an impact

  • Lead creative strategy and execution across Upstart's owned brand channels: organic social, our website, and brand design systems.
  • Grow, inspire, and develop a multi-disciplinary creative team across brand disciplines—setting a high creative standard, delivering direct and actionable feedback, and building the kind of team culture where talented people come to do their best work.
  • Drive brand campaign creative from concept to delivery, including leading both internal development and directing agency partners across TV, OOH, digital, and emerging media
  • Actively evolve how Upstart uses AI tools to accelerate creative output without sacrificing craft
  • Partner closely with Marketing, Product, and senior leadership to align creative strategy with business goals — showing up as a trusted creative thought partner across the organization, not just a creative executor.

Minimum Qualifications

  • 10+ years of experience in brand creative, design, or creative direction, with at least 4+ years leading and managing multi-disciplinary creative teams.
  • Demonstrated experience overseeing brand campaign development end-to-end across channels including TV, OOH, and digital with both internal teams and external agency partners.
  • Portfolio showcasing excellence in brand identity work, visual design systems, and effective metrics-driving, multi-channel campaign creative.
  • Proven track record of developing creative talent and building team culture across disciplines.

Preferred Qualifications

  • Deep knowledge of organic social content strategy and platform-native creative across Instagram, TikTok, LinkedIn, and emerging channels.
  • Familiarity with website design + content strategy and a track record of partnering with web and UX teams to deliver quality digital experiences.
  • Ability to translate brand strategy into scalable design systems and guidelines adopted org-wide.
  • Experience at a consumer-facing tech brand or other regulated industry brand.
  • Advanced fluency with AI-assisted creative tools and a demonstrated approach to using emerging technologies as a force-multiplier for creative quality and output.

Skills

Brand StrategyVisual Design SystemsOrganic Social MediaInstagramTikTokLinkedInBrand CampaignsTv ProductionOoh AdvertisingAi Creative ToolsWebsite DesignDesign SystemsCreative DirectionTeam Leadership

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