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HarveyHarveyNew York, NY

Head of Brand Marketing

Lead Harvey's global brand strategy, campaigns, paid media, and experiential activations. Own brand voice, budget, team, and consistency across marketing funnel while bridging brand and performance efforts. Requires 10+ years brand marketing experience with media and agency management.

196k – 294k
Hybrid10+ YOEBrand Design

About the role

Responsibilities

  • Lead global brand campaigns across paid media, experiential, and integrated activations.
  • Manage and develop a brand marketing team ranging from paid media to experiential marketing.
  • Own Harvey's brand strategy and translate it into in-market execution plans.
  • Lead brand activation strategy for Harvey globally, collaborating with regional marketing leads for regional context.
  • Bridge brand and performance marketing: make strategic recommendations that connect upper-funnel brand campaigns with conversion-focused marketing to ensure a seamless customer journey, including sequencing strategies from awareness to conversion and consistent messaging across all funnel stages.
  • Own brand consistency across all performance creative, serving as a bridge between Creative/Design and DR teams, ensuring strategic briefs and creative direction reflect brand standards at every stage; review creative before launch and recommend conversion optimizations that never compromise brand integrity.
  • Own the budget for all brand marketing spend, including reconciliation and ongoing visibility into ROI.
  • Partner with Product Marketing to ensure brand moments amplify key product launches and messaging.
  • Partner closely with Creative/Design on concept development and asset creation to support activations.
  • Work with Global Events to integrate brand campaigns into Harvey's owned event program.
  • Manage agency relationships and lead RFP processes for any media, experiential, and production partners.

Requirements

  • 10+ years of experience in brand marketing, with depth in brand campaigns, paid media strategy, and experiential marketing.
  • Demonstrated experience owning and optimizing significant media budgets, with familiarity with buying rates across channels.
  • Experience managing external agencies and production partners across multiple simultaneous workstreams.
  • Strong cross-functional leadership skills, with the ability to coordinate across Brand, Demand Gen, Creative, and Events teams.
  • Exceptional taste and a track record of bringing a high creative bar to in-market work.
  • Experience directly managing marketing team members.
  • Comfort operating in fast-moving environments and making sound judgment calls under ambiguity.

Skills

Brand StrategyPaid MediaExperiential MarketingBrand CampaignsMedia Budget ManagementAgency ManagementCross-Functional LeadershipCreative DirectionPerformance MarketingROI Analysis

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