Senior Strategic Insights Researcher

Responsibilities

• Build and personally execute PrizePicks’ pre-launch creative, concept, messaging, and asset testing.
• Translate business decisions into research objectives, hypotheses, success measures, and appropriate study designs.
• Write research briefs, design mixed-method studies, conduct fieldwork, analyze findings, and deliver actionable recommendations.
• Program surveys with visuals in Qualtrics or a comparable platform.
• Apply experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation.
• Moderate interviews, focus groups, and rapid iterative studies; diagnose why ideas succeed or fail.
• Demonstrate how research changed creative or business decisions.
• Synthesize consumer research with brand strategy, product context, and in-market performance.
• Collaborate with Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams.

Requirements

• 5+ years of experience in market research, consumer insights, advertising research, or a closely related discipline.
• Current hands-on experience across the full research lifecycle.
• Experience personally designing and executing creative, advertising, concept, message, or value-proposition testing.
• Demonstrated mixed-method quantitative and qualitative research capability.
• Experience personally programming surveys in Qualtrics or a comparable platform.
• Understanding of experimental or monadic research designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation.
• U.S. work authorization; employment visa sponsorship is not available.

Nice-to-Haves

• Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences.
• Experience in sports, gaming, entertainment, consumer technology, or another fast-moving category.
• Experience building benchmarks, research principles, or repeatable creative-learning systems.
• Experience synthesizing consumer research with brand strategy, product context, and in-market performance.
• Responsible use of AI-enabled tools for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration.
• Exceptional ownership, persistence, and follow-through.

Compensation and Benefits

• Typical salary range: $120,000–$135,000 annually.
• Company-subsidized medical, dental, and vision plans.
• 401(k) plan with company match.
• Annual bonus.
• Flexible paid time off.
• Paid leave programs, including 16 weeks of paid parental leave and disability benefits.
• Workplace flexibility and modern work schedules.
• Company-wide in-person events and team outings.
• Lifestyle enhancement program.
• Company-provided equipment, with Windows and Mac options.
• Annual performance reviews and career development opportunities.