Build and own the end-to-end go-to-market motion for Warp Insurance Services, converting payroll clients to benefits, building broker/CPA channels from scratch, and hitting covered-employee onboarding targets while designing the supporting systems and processes.
Salary not listed
On-site4+ YOEGTM Engineering
About the role
What You'll Do
Own the full WIS sales funnel from sourcing through close and onboarding handoff
Convert existing Warp payroll clients into WIS benefits clients through structured upsell motions
Run broker-of-record transfers, coordinating with service and ops on clean transitions
Build the broker channel from scratch: recruit, enable, and manage referring brokers
Build the CPA channel: establish referral relationships with accounting firms whose clients need group benefits
Partner with Warp core sales reps so they proactively identify and start WIS leads, and own the handoff mechanics on both sides
Own onboarding delivery against the covered-employee target, working with the WIS service team on enrollment execution
Build the operational infrastructure for the motion in the existing stack (Pylon, Linear, Salesforce, Employee Navigator), not abstract playbooks
What We're Looking For
4+ years in benefits, insurance, or B2B sales, with real exposure to group health
A builder: stood up a channel, a partnership motion, or a GTM process from zero, not just worked an assigned book
Comfortable orchestrating other teams (core sales, service) rather than working alone
Fluent in health insurance mechanics: BOR, carrier relationships, group eligibility, enrollment
Systems-minded: map work to tools and workflows and keep a clean pipeline
Clear, human communicator with brokers, CPAs, or clients
Nice to Have
Existing broker or CPA relationships you can activate
Experience with a licensed brokerage or GA
Startup GTM experience at an early, build-it-yourself stage
Skills
SalesforceHealth InsuranceGroup BenefitsBroker Of RecordB2B SalesChannel BuildingPartnership DevelopmentUpsell MotionsPipeline Management
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