Product Marketing Manager
Owns go-to-market strategy, positioning, pricing, messaging, and launch execution for key B2B SaaS product lines. The role requires at least five years of product marketing experience and strong market research, analytical, communication, and cross-functional leadership skills.
About the job
Responsibilities
- Own go-to-market strategy for product launches, from positioning through cross-functional execution, driving measurable adoption and revenue impact.
- Craft differentiated product positioning and messaging that sets the company apart in a competitive market.
- Serve as the subject-matter expert on market segments, competitors, and buyer needs, turning research into actionable strategy.
- Conduct ongoing market and competitive analysis to inform positioning and product direction.
- Partner with Sales and Customer Success to drive adoption and expansion, equipping teams with customer-grounded narratives.
- Assist with pricing and packaging strategy using value-based methodologies to maximize adoption.
- Influence the product roadmap by sharing market and customer insights with Product, Engineering, and Design.
- Guide demand generation strategy to align marketing programs with positioning and buyer priorities.
- Represent the company externally through analyst relationships, industry events, and speaking opportunities.
- Direct and execute content strategy for datasheets, eBooks, webinars, and presentations.
- Lead planning and execution of internal and external launch events and demos.
Requirements
- 5+ years of B2B SaaS product marketing experience, including leading go-to-market strategy and driving measurable business outcomes.
- Strong strategic and analytical mindset, with the ability to turn market and customer insights into positioning, pricing, and messaging strategy.
- Excellent written and verbal communication skills, including the ability to translate complex product value into clear narratives.
- Experience with market research, competitive analysis, and campaign execution in a subscription-based business.
- Track record of planning and scaling marketing programs using a data-driven approach to process improvement.
- Ability to build cross-functional consensus and manage complex projects through high-impact launches.
- Strong problem-solving skills and comfort developing creative solutions for ambiguous challenges.
- Curiosity about technology products and the business problems they solve.
Skills
B2B SaaS, Product Marketing, Go-to-Market Strategy, Product Positioning, Pricing Strategy, Market Research, Competitive Analysis, Demand Generation, Content Strategy, Campaign Execution, Product Launches, Cross-Functional Collaboration
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