Senior Lifecycle Marketing Manager

Responsibilities

• Own lifecycle strategy for a complex, high-impact business area, tying direction to member and business outcomes.
• Design and evolve connected member journeys across email, push, in-app, and SMS.
• Develop segmentation and targeting strategies with Data Science for personalized, behavior-based programs.
• Set the testing agenda, run rigorous experiments, and translate findings into strategy.
• Lead cross-functional decisions with Product, Growth, Product Marketing, Creative, Data Science, and Analytics.
• Use AI tools and automation to create more automated and personalized member journeys.
• Connect lifecycle work to primacy, retention, product attach, ARPAM, and LTV.
• Improve lifecycle strategy, execution quality, processes, and capabilities.

Requirements

• 6–8+ years of experience in lifecycle, integrated, or retention marketing, including leadership of complex cross-functional programs with measurable results.
• Strong data fluency and experience using analytics and AI-enabled tools such as Hex, Looker, or Statsig.
• Experience incorporating AI and automation into day-to-day work, with a clear perspective on lifecycle marketing’s evolution.
• Strong strategic judgment across member journeys, segmentation, targeting, channel orchestration, and testing.
• Ability to lead cross-functional conversations, influence senior partners, navigate ambiguity, operate independently, and recognize when escalation is appropriate.
• Deep member focus and sound judgment balancing member experience with business needs.

Nice to Have

• Hands-on experience with a CRM or marketing automation platform such as Braze, Iterable, or Klaviyo.
• Ownership of a lifecycle domain such as activation, retention, or monetization.
• Experience designing automation- or agent-driven journeys.

Compensation and Benefits

• Base salary: $150,000–$208,000.
• Full-time employees are eligible for a bonus, competitive equity package, and benefits.
• Four days per week in the office and Fridays from home for employees near an office; a fully remote program is also available.
• Benefits include backup child, elder, and pet care; subsidized commuter benefits for eligible employees; health, financial, and wellbeing benefits; generous vacation and paid days off; annual wellness stipend; paid parental leave; and family planning reimbursement.