Employer Branding & Operations Specialist

Responsibilities

Employer Branding and Content

• Develop and execute employer branding initiatives for Pakistan.
• Create content about company culture, employees, office life, events, career opportunities, and employee experiences.
• Coordinate employee stories, team spotlights, recruitment campaigns, workplace content, and behind-the-scenes content.
• Maintain an employer branding calendar for campaigns, milestones, events, and announcements.
• Gather photographs, videos, testimonials, and employee stories for employer branding channels.

Recruitment Marketing and Talent Programs

• Support recruitment campaigns for priority roles across Pakistan.
• Research local talent markets, competitor hiring practices, compensation trends, benefits, and employer branding strategies.
• Assist with talent mapping, sourcing research, recruitment reporting, recruitment drives, open houses, networking events, university partnerships, and campus hiring.
• Coordinate with universities, student societies, professional communities, and external partners.
• Support employee referral programs and create recruitment materials, presentations, event collateral, and candidate communications.

People Operations and Employee Experience

• Support people programs for the Pakistan team.
• Coordinate employee engagement initiatives, recognition programs, celebrations, milestones, onboarding activities, and internal communications.
• Maintain trackers for employee events, joining dates, anniversaries, recognition programs, and engagement activities.
• Coordinate new-joiner introductions, welcome activities, onboarding materials, office orientation, internal announcements, and swag programs.
• Gather employee feedback and help improve workplace experience.
• Assist with people-related communications, policies, guides, surveys, and process documentation.

Events, Community, and Workplace Culture

• Plan and coordinate office events, team-building activities, cultural celebrations, engagement sessions, university events, career fairs, recruitment drives, and community initiatives.
• Manage event timelines, registrations, vendors, materials, communications, and on-site coordination.
• Coordinate cross-functional initiatives with Talent, Operations, Marketing, Customer Success, Engineering, and leadership.
• Help maintain a professional, inclusive, and engaging Lahore office experience.

Swag, Recognition, and Internal Programs

• Develop new-joiner swag and welcome-kit programs.
• Research and recommend branded merchandise, employee gifts, onboarding materials, and recognition items.
• Coordinate swag for new hires, milestones, university events, recruitment campaigns, and company gatherings.
• Maintain inventory and distribution records.

Requirements

• Bachelor’s degree in Human Resources, Marketing, Communications, Business Administration, Media, or a related field.
• Approximately 2–5 years of experience in employer branding, people operations, employee engagement, recruitment marketing, communications, or a related area.
• Experience with branding, content, social media, internal communications, or employee engagement initiatives.
• Strong written and verbal communication skills.
• Ability to create structured programs from broad ideas and business requirements.
• Strong organizational, project-management, and stakeholder-management skills.
• Ability to manage multiple initiatives, timelines, and cross-functional stakeholders.
• Strong research and analytical skills, including benchmarking and presenting findings clearly.
• Creative judgment and an understanding of engaging workplace and recruitment content.
• Ability to work independently with local and global teams.
• High attention to detail, reliability, and a proactive approach to problem-solving.

Nice-to-Haves

• Experience in a technology company, startup, recruitment agency, creative agency, or fast-growing organization.
• Experience managing employer branding or “Life at” social media channels.
• Experience organizing office events.