Own and execute Replit's social media strategy across X, TikTok, Instagram, LinkedIn, and Reddit. Drive brand awareness, user acquisition, and community engagement through content creation, rapid response, and performance tracking.
115k – 170k
Hybrid5+ YOEContent Marketing
About the role
What You'll Do
Own and execute Replit's social voice, content pillars, and channel strategy across all social channels
Execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
Be in the trenches of engagement, managing replies, quote tweets, and relationship-building with major accounts, builders, and media
Write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible
Work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control
Monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics
Required Skills & Experience
5+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stage
Comfort operating in ambiguity and moving fast with imperfect information
AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; portfolio demonstrating voice, instincts, and results
Elite copywriting: concise, witty, well-timed; able to create memes without being cringe
Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics
Strong narrative instincts: know how to find the angle that makes people stop scrolling, and how to build on it over time
Genuine curiosity about agentic AI tools and hands-on experience using them to scale workflow
Experience managing rapid response and issues: dealt with social media crises and know how to stay calm and strategic under pressure
Bonus Qualifications
Short-form video creation and production experience
A meaningful social media following of your own
An active Replit builder — shipped something with the product
Existing relationships with AI influencers, journalists, podcasters, or community leaders
Experience at a B2C tech or early-stage startup
Benefits
Competitive Salary & Equity
401(k) Program with a 4% match (US Only)
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Flexible Time Off (FTO) + Holidays
Commuter Benefits (In-Office Only)
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set-Up Reimbursement (In-Office Only)
Quarterly Team Gatherings
In Office Amenities (In-Office Only)
Skills
Social Media MarketingX/TwitterTikTokInstagramLinkedInRedditCopywritingContent StrategyCommunity ManagementCrisis Management
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