Insights Director - Ad Measurement

Key Responsibilities

Customer Success Focus

• Partner closely with customers to understand their business objectives and challenges, delivering tailored, data-driven insights that demonstrate the value of brand lift studies and media measurement.
• Actively contribute to the health of client relationships by providing proactive recommendations and addressing potential challenges with strategic solutions.
• Support key customers through regular check-ins and ensure insights align with both immediate campaign needs and long-term strategies.

Strategic Insight Development

• Analyze and interpret complex datasets, identifying trends across campaigns, media lanes, and historical performance to provide actionable insights.
• Craft compelling narratives that connect brand lift performance to customer goals, threading the story across campaigns and measurement periods to foster a holistic understanding.
• Collaborate with cross-functional teams to align insights with broader company initiatives and contribute to process improvements.

Project Leadership

• Independently lead high-impact projects, ensuring timely delivery and exceptional quality of insights.
• Take ownership of initiatives that optimize workflows, enhance customer engagement, or expand the impact of insights on strategic decision-making.
• Serve as a thought leader in customer presentations, advocating for insights-driven approaches to campaign optimization and business growth.

Cross-Functional Collaboration

• Work collaboratively with internal teams, including customer success, sales, marketing, and product, to align on objectives and deliver seamless customer experiences.
• Actively participate in knowledge-sharing initiatives, contributing to team growth and fostering a culture of continuous improvement.

What We're Looking For

• Strong expertise in data analysis, storytelling, and connecting insights to business outcomes.
• Proven ability to work collaboratively with cross-functional teams and build strong customer relationships.
• Experience leading complex projects with minimal oversight, demonstrating a proactive and solution-oriented approach.
• Exceptional communication and presentation skills, with a talent for delivering clear and impactful insights to customers.

Preferred Skills

• Deep understanding of brand lift studies, media measurement, and cross-media trends.
• Strong strategic thinking and ability to connect insights to broader business objectives.
• Adept at managing multiple priorities and delivering results in a fast-paced environment.