Director, Client Analytics
Leads client analytics team delivering media measurement, performance insights, and optimization recommendations for healthcare advertising campaigns. Requires 8+ years in digital media analytics, 4+ years managing analysts, and expertise in SQL, Python, Tableau.
About the job
Key Responsibilities
- Client Engagement: Independently manage client conversations, particularly around DeepIntent measurement and media differentiation, customizing data presentation to client needs.
- Client Measurement & Insight Storytelling: Lead the execution of client measurement initiatives using a standardized framework to assess optimization, performance insights, and campaign effectiveness. Advocate for data-driven decision-making.
- Data Presentation & Relationship Management: Serve as the main point of contact for analytics discussions with advertisers and agencies, presenting data, campaign performance, insights, optimizations, and value effectively.
- Optimization & Performance: Provide recommendations for campaign measurement and optimization to meet or exceed client and internal KPIs and benchmarks.
- Strategic Initiatives: Identify and propose strategies to enhance client objectives, effectively communicating our value proposition and striving to exceed client expectations.
- Team Leadership & Development: Manage and develop a diverse team of direct reports, optimizing workflow, and enhancing process efficiencies. Act as a key point of escalation for resolving issues and fostering a positive resolution environment. Train the team on best practices in presentation, visualization, and storytelling.
Who You Are
- 8+ years of experience in digital media, advertising, marketing analytics, or similar field
- 4+ years managing, coaching and developing a people team of Analysts
- 4+ years experience in health/pharma digital media and measurement
- Experience with data analysis tools and methodologies (SQL, Python, R)
- Familiarity and use of dashboarding platforms (Tableau, Looker, Data Studio, Power BI)
- Strong verbal and written communication skills; confident in presenting with the ability to convey complex concepts in a way that is easy for clients, internal teams, and non-technical partners to understand
- Preferred: DSP / programmatic advertising experience
- Strong leadership capabilities with proven ability to coach and develop team members and clients
- Excellent verbal and written communication skills with ability to present complex concepts clearly
- Outstanding problem-solving and analytical abilities
- Demonstrated ability to prioritize tasks, and manage competing deadlines
- Solution-oriented mindset with focus on client excellence and satisfaction
Compensation: Base salary range of $150,000-$170,000, annualized bonus plan, and competitive benefits.
Skills
SQL, Python, R, Tableau, Looker, Data Studio, Power BI, Dsp, Programmatic Advertising
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