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NourishNourishNew York, NY

Senior Creative Strategist

Owns Nourish’s performance creative strategy, roadmap, testing insights, and collaboration with production teams across paid channels. The role requires 5–7 years of creative strategy or growth marketing experience, strong performance-data fluency, and excellent cross-functional judgment.

Salary not listed
Hybrid5+ YOEGrowth Marketing

About the role

Responsibilities

  • Define and drive the creative strategy and vision for paid channels.
  • Translate strategy into a prioritized, hypothesis-driven creative roadmap.
  • Own the creative learning loop from testing through insights and next steps.
  • Build systems to identify patterns in creative performance and evolve the strategy.
  • Develop ad concepts, write briefs, and collaborate with Design, Copy, Video, and UGC production partners.
  • Lead creative strategy, insights, and roadmaps for new channels and audiences.
  • Partner cross-functionally with Media Buying, Creative Production, Product, and growth teams to expand paid channels.

Requirements

  • 5–7 years of experience in creative strategy and/or growth marketing.
  • Experience managing to growth KPIs and working directly with creative production teams.
  • Strong creative performance instincts and understanding of effective paid advertising.
  • Ability to develop diverse ad concepts based on customer barriers and motivations.
  • Strong cross-functional collaboration skills, particularly with creative teams and media buying.
  • Fluency in performance data, pattern matching across tests, and translating analysis into decisions.
  • Ability to set medium-term strategy and manage a tactical monthly roadmap across parallel workstreams.
  • Comfortable working in high-growth, high-stakes environments while remaining close to execution.

Work Arrangement

  • Full-time role based out of the Flatiron office in New York City.
  • Hybrid schedule requiring 3+ days per week in the office.
  • Candidates should be local or open to relocating.

Skills

creative strategyGrowth MarketingPerformance Marketingpaid advertisingcreative testingperformance data analysisRoadmappingmedia buyingCopywritingVideo Production
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