Director of Social and Influencer

Responsibilities

Social Strategy and Execution at Scale

• Own multi-channel social growth across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
• Drive significant improvements in reach, engagement, and cultural relevance.
• Build and execute an always-on, performance-driven social strategy while protecting the brand and enabling experimentation.
• Translate company priorities into platform-native content and formats.
• Model fast, human, on-brand, culturally aware real-time engagement.
• Set a high creative bar and develop original formats and cultural moments.

Talent, Creator, and Influencer Relationships

• Own the full talent and creator strategy across organic and paid programs, from identification and vetting through management and performance measurement.
• Build and maintain a creator ecosystem aligned with brand values and target audiences.
• Partner with growth and performance teams to drive measurable acquisition outcomes.
• Evaluate partnership fit through cultural and strategic judgment.
• Negotiate and manage talent relationships, from micro-creators to high-profile partners.
• Build infrastructure for creator and talent programs at scale.

Cultural Intelligence and Trend Leadership

• Analyze where culture is heading and decode the behavioral reasons behind audience actions.
• Identify cultural moments to own and define moments the company should create.
• Apply cultural intelligence to ambassador selection, platform strategy, and content direction.
• Map cultural tensions as the brand scales and help the brand navigate them intentionally.

Team Leadership

• Lead and develop a team spanning social, talent, and creator partnerships.
• Set the team’s direction, operating model, and performance standards.
• Build a team capable of executing quickly and at a high quality bar.
• Raise the team’s cultural fluency.

Cross-Functional Leadership and Accountability

• Partner cross-functionally to influence how stories are told and launched.
• Communicate performance, cultural rationale, and strategic direction clearly.
• Define meaningful social and creator metrics.
• Connect cultural and creator work to business outcomes.
• Maintain speed, rigor, and accountability for decisions and results.

Requirements

• 5+ years owning social strategy, content, and creator or influencer programs at scale, ideally spanning both areas in one role.
• Proven record of meaningful channel growth and creator programs that drove business outcomes.
• Experience leading and developing teams.
• Experience operating in real time across cultural moments, news cycles, launches, and live engagement.
• Genuine cultural intelligence and the ability to explain what performed, why it performed, and what it signals about audience behavior.
• Strong analytical instincts and fluency connecting social and creator performance to growth metrics.
• Experience managing creator and talent relationships.
• Fast, decisive, and comfortable with public accountability.
• Detail-oriented, strategic, culturally curious, and comfortable with both strategy work and real-time community engagement.
• Ability to build teams, systems, and trust with talent.

Compensation and Benefits

• Competitive salary and benefits package.
• Flexible working hours.
• Dynamic work environment encouraging creativity and innovation.