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DustyroboticsDustyroboticsMountain View, CA

Senior Director/Director, Demand Generation

Build and lead full-funnel demand generation programs and MarTech stack (with heavy AI focus) to drive qualified pipeline for a robotics construction-tech startup. Requires 7-15 years B2B demand gen experience, hands-on execution in a scrappy high-growth environment, and cross-functional partnership with sales and RevOps.

Salary not listed
On-site7+ YOEGrowth Marketing

About the role

What You'll Do

Demand Generation Strategy & Execution

  • Create annual and quarterly Demand Generation plans required to meet a rapidly growing sales team and scaling sales goals.
  • Develop and own a full-funnel demand generation strategy to drive awareness, engagement, and pipeline for Dusty's category-defining products.
  • Communicate at executive and board level and translate high level business objectives into a clearly communicated and expertly executed plan.
  • Translate high-level growth goals into targeted, integrated campaigns across channels (email, digital, events, content, ABM, webinars, paid social, etc.).
  • Own end-to-end coordination of execution of programs.
  • Define methodologies for measuring and monitoring the success of these programs; quantity of responses, quality of responses and follow-up activity.
  • Create a clear testing framework to rapidly iterate, optimize, and scale what works including identification of needle-moving AI technologies.

MarTech, Data & Analytics

  • Own the Demand Gen MarTech stack—including increasingly more emerging AI marketing tools and in-house AI agents.
  • Set up and optimize tracking, attribution, and lead lifecycle reporting to ensure data-driven decisions.
  • Define and report on KPIs such as MQLs, SQLs, pipeline velocity, CAC, and ROI.

Collaboration & Cross-Functional Partnership

  • Partner closely with Sales to align on ICPs, qualification criteria, and SLA between marketing and SDRs.
  • Collaborate with Product Marketing on messaging, segmentation, and campaign assets.
  • Coordinate with RevOps to ensure a seamless lead handoff and nurture process.

Team Building & Leadership

  • Initially lead as a player-coach—executing directly while laying the foundation for future team growth.
  • Oversee external agencies/vendors as needed to augment capacity.
  • Recruit, mentor, and develop a high-performing demand generation team over time.

Who You Are

  • 7–15+ years in B2B marketing with deep expertise in demand generation, ideally in a high-growth startup or category-creating company.
  • Demonstrated success in designing and scaling demand gen programs with measurable impact on revenue.
  • Strong experience with marketing automation, CRM, and sales enablement tools (HubSpot, Salesforce, Gong, Clay, etc.).
  • Comfortable working in an early-stage, scrappy environment—figuring things out quickly and independently.
  • Passion for using and experimenting with AI-driven marketing tools (e.g. content generation, predictive scoring, chatbots, personalization, etc.).
  • Excellent analytical skills and a love for performance metrics.

Nice-to-Have

  • Experience marketing a product that bridges physical + digital industries (hardware, robotics, construction tech, or similar).
  • Exposure to account-based marketing (ABM) strategies.
  • Previous ownership of field marketing or event-driven demand programs.

Why You Should Join

  • Unlimited vacation policy, a 401k with employer match, reasonable work hours, and flexible schedules.

Skills

HubSpotSalesforceGongClayABMai marketing toolsMarketing AutomationCRMDemand Generation

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