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Adaptive SecurityAdaptive SecurityNew York, NY

Director of GTM Enablement

Lead the sales enablement function for a cybersecurity startup, building playbooks, training programs, and resources to equip AEs for complex enterprise deals. Requires 2-5+ years GTM experience including customer-facing quota-carrying roles, strong communication, and comfort with hybrid work in LA or NYC.

Salary not listed
Hybrid5+ YOESales Enablement

About the role

Responsibilities

  • Build on existing sales enablement function, owning strategy, playbooks, training, and content.
  • Design and execute onboarding and ongoing development programs for Account Executives.
  • Develop scalable resources (decks, one-pagers, competitive battlecards, talk tracks, objection handling) that elevate rep effectiveness.
  • Partner with Sales Leadership to identify skill gaps and design targeted coaching initiatives.
  • Work with Product Marketing to translate features into value-driven messaging and narratives.
  • Own enablement KPIs: time-to-productivity, win rates, average deal size, sales cycle velocity.
  • Act as the connective tissue across Product, Marketing, and Sales to ensure tight alignment and GTM execution.
  • Ensure every new AE completes a high-impact onsite onboarding experience and is demo-ready within weeks.
  • Implement and optimize tools and systems that support rep productivity and knowledge retention; improve the effectiveness of the existing sales technology stack, including Salesforce, Gong, Outreach, Nooks, Claude, ChatGPT, Zoominfo, etc.
  • Equip Account Executives to confidently engage CISOs, CIOs, IT leaders, and executive buyers.
  • Translate technical product capabilities into compelling business value narratives.

Requirements

  • 2-5+ years of experience working in fast-paced GTM environments. Ideal backgrounds include experience in B2B tech sales, revenue enablement, GTM operations, consulting, VC, or startup operating experience.
  • At least 2 years in a customer-facing role (CSM, AM, AE, Solutions, or similar) with direct experience driving adoption, retention, and/or expansion and proven quota excellence.
  • Demonstrated ability to bring structure and agency to high-ambiguity environments.
  • World-class communicator with an ability to distill complexity into clarity.
  • Deep understanding of enterprise B2B sales cycles and how to support reps through them.
  • Highly collaborative, resourceful, and proactive; someone who builds systems that scale.
  • Comfortable working in-office in LA or NYC.

Nice-to-Haves

  • Experience building and scaling revenue functions is a major plus.

Compensation and Benefits

  • Equity in a rapidly scaling venture-backed business led by repeat founders.
  • Premium healthcare and wellness benefits.
  • Tight-knit team culture built on speed, ownership, and creativity.
  • A front-row seat to scaling a high-growth, category-defining company.

Skills

Sales EnablementGo-to-Market StrategySales PlaybooksSales TrainingSalesforceGongOutreachSales Technology StackEnterprise B2B SalesValue-Based Selling
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