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Setpoint.ioSetpoint.ioNew York, NY

Director, Sales Enablement

Build and own the sales enablement function from scratch at a Series B fintech. Develop playbooks, training programs, onboarding, buyer frameworks, and AI tool adoption using data from Gong and win/loss analysis to accelerate AE ramp and productivity in complex capital markets.

190k – 210k
Hybrid8+ YOESales Enablement

About the role

What You'll Do

  • Own ramp: Build onboarding infrastructure with role-based learning paths, certifications, and role plays to get new AEs to full productivity quickly and make it repeatable.
  • Build deep buyer expertise: Develop training on asset-backed finance, persona guides, and conversation frameworks for key buyers (MDs, Heads of Capital Markets, CFOs, COOs, Risk & Compliance leaders); keep content current.
  • Codify top performer behaviors: Analyze Gong and win/loss data to create playbooks, discovery guides, objection-handling frameworks, and competitive positioning.
  • Turn tools into value: Build use case libraries, prompt frameworks, and training for AI tools and tech stack to drive GTM productivity.
  • Own the function: Define and report on metrics like ramp time, certification completion, knowledge scores, and tool adoption; maintain a scalable knowledge repository.

Requirements

  • 8-12 years in sales/revenue enablement.
  • Track record of building enablement programs from the ground up.
  • Strong analytical skills; fluent in data, able to build models or business cases and turn analysis into action.
  • Strong point of view on applying AI to GTM with hands-on implementation experience.
  • Excellent written and verbal communication; ability to distill complex financial concepts into usable narratives.
  • Bias for action and extreme ownership; ship then iterate.

Nice-to-Haves

  • Experience in fintech, capital markets, structured credit, asset-backed finance, or enterprise SaaS.
  • Familiarity with MEDDIC/MEDDPICC or similar sales methodologies.
  • Prior experience hiring/managing an enablement team.

Compensation

Target OTE range of $190,000–$210,000 (base salary + performance-based bonus).

Skills

Sales EnablementRevenue EnablementGongAi For GtmMEDDICMEDDPICCAsset-Backed FinancePlaybooksSales TrainingWin/Loss Analysis
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