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TulipTulipSomerville, MA

Senior Industry Marketing Manager

Own end-to-end messaging, campaigns, and pipeline targets for an industrial or life sciences vertical. Drive GTM pods with Sales/BDRs and use AI to rapidly produce assets and iterate on performance.

Salary not listed
Hybrid8+ YOEProduct Marketing

About the role

Key Responsibilities

  • Own messaging, positioning, campaigns, and content for your vertical, end to end.
  • Carry sourced and influenced pipeline targets, driving your go-to-market pod across Sales, BDRs, and pre-sales.
  • Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires.
  • Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time.
  • Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer.
  • Use AI to produce, test, and iterate on assets and campaigns at higher volume.

Requirements

  • 8-12+ years in go-to-market, strategy, product marketing, management consulting, or product management, with a record of owning outcomes rather than completing tasks.
  • Deep domain knowledge in a technical industrial or life sciences vertical, or a demonstrated ability to get there fast.
  • Strong writing: you can produce a compelling narrative piece, a tight campaign brief, or a sharp landing page without a creative team.
  • AI-native practice: you have replaced meaningful parts of your own workflow with AI tools and can demonstrate it in an interview.
  • Analytical rigor: you understand pipeline math, read a campaign performance report, and tell signal from noise.
  • Low ego, high accountability: you would rather learn what works than be right.

Nice-to-Haves

  • Experience working with Sales, BDRs, and pre-sales in a go-to-market pod
  • Experience with digital marketing and AI go-to-market engineers
  • Experience with Product Marketing and Content/Creative teams

Skills

Go-to-Market StrategyProduct MarketingCampaign ManagementContent CreationPipeline AnalyticsAI ToolsMessaging And PositioningAccount-Based MarketingSales CollaborationMarket Trend Analysis
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