Senior Manager, Marketing Operations
Leads the technical marketing operations ecosystem, managing the deployment team, automation infrastructure, campaign operations, data integrations, and experimentation across lifecycle communications. Requires 7–10 years of platform ownership, strong SQL and architecture skills, and experience with Iterable and regulated healthcare data.
About the job
Responsibilities
Team Leadership & Management
- Build and develop the Dev & Deployment team, setting priorities, reviewing build quality, and growing technical capabilities across direct reports and contractors.
- Own resourcing and workload planning for template and campaign builds, journey development, and infrastructure work aligned with Lifecycle Marketing OKRs.
Capabilities & Infrastructure
- Build scalable, reusable infrastructure with Marketing Technology, Product, Data, and Engineering.
- Reduce ad hoc builds and integrate AI across the patient lifecycle.
- Document processes, maintain performance dashboards, and ensure workflows and data integrations meet HIPAA and other regulatory requirements.
Campaign Operations & Platform Ownership
- Own campaign operations end-to-end, including deliverability, resourcing, timelines, quality assurance, and stakeholder communication across email, SMS, and push channels.
- Serve as the internal platform expert for Iterable and supporting tools such as Mailgun and Twilio.
- Troubleshoot operational issues for internal teams.
Experimentation & AI
- Design and run experimentation frameworks, including AI-powered A/B and multivariate testing, to improve engagement, retention, and conversion.
- Evaluate emerging AI tools and introduce new channels and contextual personalization into the patient journey using behavioral data.
Requirements
- Bachelor's degree in Marketing, Business, Computer Science, Analytics, or equivalent relevant experience.
- 7–10 years of experience owning a marketing automation platform as a technical operator, including data feeds, API integrations, event schemas, content and template infrastructure, and technical staff or contractors.
- Strong SQL skills and hands-on experience with data warehouses, CDPs, CRM systems, and real-time event tracking or streaming pipelines.
- Solutions architecture experience connecting marketing systems with product, data engineering, and clinical or operational systems, including trigger logic, suppression rules, schema design, event instrumentation, and real-time decisioning.
- Experience operating in a regulated healthcare environment; HIPAA familiarity is strongly preferred.
- Working knowledge of AI/ML applications in lifecycle marketing, such as send-time optimization, content personalization, and predictive segmentation.
- Ability to evaluate vendor claims and integration requirements with sufficient technical depth.
Preferred Qualifications
- Strong Iterable proficiency, including workflows, catalogs, webhooks, API-based sends, and real-time event-driven triggers.
- Experience with comparable customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo.
- Experience with Snowflake or a similar data warehouse, Segment, and related real-time data infrastructure.
Compensation & Benefits
- Annual salary: $160,000–$200,000.
- Medical, dental, and vision coverage effective on the first day of employment.
- 401(k) with company match.
- Generous paid time off and paid holidays.
- Paid parental leave.
Skills
Marketing Automation, Iterable, SQL, Snowflake, Segment, Braze, HubSpot, Customer.Io, Marketo, Mailgun, Twilio, API Integrations, CRM, HIPAA, A/B Testing
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