Senior Product Manager, Demand Growth
Own acquisition and conversion pods to grow demand through SEO, paid marketing, partnerships, and CRO. Drive GMV by improving discovery, booking funnels, and experimentation.
About the job
Responsibilities
- Own and scale the Demand product surface, balancing investments between acquisition and conversion to maximize GMV impact.
- Lead the Acquisition Pod, improving discovery through SEO, AI/search experiences, paid traffic landing pages, and strategic partnerships.
- Lead the Conversion Pod, driving CRO initiatives across web and mobile — from landing pages to checkout — using experimentation and behavioral insights.
- Translate Bounce’s growth strategy into tactical, data-informed product initiatives that improve acquisition efficiency, activation, and booking conversion.
- Partner closely with SEO, performance marketing, and demand partnerships to build scalable landing page infrastructure, geo-targeted funnels, and localized experiences aligned with city-specific GTM plans.
- Define and execute experimentation roadmaps, including A/B tests and multivariate experiments, to continuously improve funnel performance.
- Collaborate with engineering, design, and data science to ship fast, iterate often, and validate hypotheses against measurable outcomes.
- Develop a deep understanding of how travelers discover Bounce, what drives booking intent, and where friction exists in the funnel.
- Use quantitative analysis and direct user research to uncover insights and turn them into clear product strategy and roadmap decisions.
- Explore and improve geospatial and location-aware experiences, especially around transit hubs and high-intent search behavior.
Requirements
- Worked as a Product Manager in a growth-focused role, owning both acquisition and conversion outcomes.
- Strong hands-on experience with CRO, experimentation frameworks, and A/B testing — able to design experiments that produce clear decisions.
- Understand SEO fundamentals, search intent, and discovery mechanics; partnered with SEO/content or engineering teams to build scalable acquisition surfaces.
- Comfortable owning full-funnel metrics — from traffic and activation to conversion and GMV.
- Highly data-literate: able to run your own analysis, interpret results, and turn insights into product direction.
- Structured, pragmatic, and outcome-driven — comfortable operating autonomously while collaborating deeply across functions.
Nice-to-Haves
- Experience with maps-based or location-centric UX, especially in travel, local services, or marketplace environments.
Skills
Product Management, Cro, A/B Testing, Experimentation, SEO, Data Analysis, Conversion Optimization, Growth Strategy, User Research, Funnel Optimization
Similar jobs
Product Management jobs
Ai2
Seattle, WA
Owns product strategy and execution for technical platforms supporting AI research, translating ambiguous researcher needs into engineering requirements and roadmaps. Requires a bachelor's degree, 5–8+ years of product management experience, and familiarity with developer products, compliance, and AI tooling.
LeafLink
Remote
Leads strategy and execution for regulated payments and banking products, partnering with financial institutions, fintech providers, and cross-functional teams. Requires 5+ years of product management experience in digital payments or banking, plus expertise in APIs, compliance, and embedded finance.
Navan
New York, NY
Senior Product Manager responsible for the vision, strategy, and execution of a global payments platform, including payment routing, settlement, reconciliation, partner integrations, and geographic expansion. Requires 5+ years of product management experience and strong systems thinking, cross-functional leadership, and fintech or payments expertise preferred.
Stripe
San Francisco, CAOwn the global strategy and execution of connected-account onboarding products, improving conversion while meeting regulatory and partner requirements. Requires 6+ years of product management or founder experience and strong cross-functional, analytical, and platform-product expertise.
Stripe
New York, NYOwn the strategy, roadmap, and growth of a mobile app serving startup founders and business owners. The role requires 8+ years of product management or product-focused founder experience, strong UI/UX judgment, and familiarity with mobile technologies.