Senior Product Manager, Demand Growth

Responsibilities

• Own and scale the Demand product surface, balancing investments between acquisition and conversion to maximize GMV impact.
• Lead the Acquisition Pod, improving discovery through SEO, AI/search experiences, paid traffic landing pages, and strategic partnerships.
• Lead the Conversion Pod, driving CRO initiatives across web and mobile — from landing pages to checkout — using experimentation and behavioral insights.
• Translate Bounce’s growth strategy into tactical, data-informed product initiatives that improve acquisition efficiency, activation, and booking conversion.
• Partner closely with SEO, performance marketing, and demand partnerships to build scalable landing page infrastructure, geo-targeted funnels, and localized experiences aligned with city-specific GTM plans.
• Define and execute experimentation roadmaps, including A/B tests and multivariate experiments, to continuously improve funnel performance.
• Collaborate with engineering, design, and data science to ship fast, iterate often, and validate hypotheses against measurable outcomes.
• Develop a deep understanding of how travelers discover Bounce, what drives booking intent, and where friction exists in the funnel.
• Use quantitative analysis and direct user research to uncover insights and turn them into clear product strategy and roadmap decisions.
• Explore and improve geospatial and location-aware experiences, especially around transit hubs and high-intent search behavior.

Requirements

• Worked as a Product Manager in a growth-focused role, owning both acquisition and conversion outcomes.
• Strong hands-on experience with CRO, experimentation frameworks, and A/B testing — able to design experiments that produce clear decisions.
• Understand SEO fundamentals, search intent, and discovery mechanics; partnered with SEO/content or engineering teams to build scalable acquisition surfaces.
• Comfortable owning full-funnel metrics — from traffic and activation to conversion and GMV.
• Highly data-literate: able to run your own analysis, interpret results, and turn insights into product direction.
• Structured, pragmatic, and outcome-driven — comfortable operating autonomously while collaborating deeply across functions.

Nice-to-Haves

• Experience with maps-based or location-centric UX, especially in travel, local services, or marketplace environments.