Customer Marketing Lead

What You'll Do

• Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live events
• Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs
• Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
• Present regularly on program performance and learnings to key stakeholders
• Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability
• Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities

Required Qualifications

Personal qualities:

• Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively
• Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
• Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals
• Ability to successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results
• Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
• Scrappy, ‘team player’ mentality, with a strong ability and interest in both thinking strategically and living in the details of execution

Technical qualifications:

• BA/BS degree in marketing, business, or related field
• 5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management experience
• Technical knowledge of the latest digital marketing tools and channels, including but not limited to Salesforce, Marketo, 6sense
• Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
• Ability to write effective copy is a necessity
• Familiarity with B2B marketing, lead generation, and sales processes