Staff Product Marketing Manager, Payer - Clinical Value
Own the clinical value narrative and competitive intelligence for Headway's payer audience. Translate clinical and network data into evidence-backed stories, partner with clinical teams, and equip sales with the messaging needed to win payer trust.
Responsibilities
- Own how we translate the value of our network into a narrative that positions us as a critical partner to payers in driving quality mental health outcomes.
- Translate Headway's clinical and network data into evidence-backed stories that inspire payers to bring Headway examples first when building their own clinical and value narratives.
- Partner with our clinical team to source the data and build the narrative around it.
- Build a competitive intelligence capability that surfaces insights to product and GTM teams and shapes how we position against alternatives.
- Partner with other PMMs and marketers to ensure that the narrative shows up consistently across pitch decks, one-pagers, RFPs, and events.
- Equip our sales, BD, and account teams with the story, data, and talking points they need to win.
Requirements
- 7+ years of product marketing experience, ideally marketing to payers or enterprise buyers in healthcare, fintech, or another highly regulated industry.
- Experience building audience-facing narratives from data; comfortable sitting with a clinical lead, a data scientist, and a deck at the same time.
- A point of view on what good clinical or scientific storytelling looks like.
- Strong empathy and relationship-building skills with internal collaborators and customers.
- Strong storytelling and narrative-building skills.
- Strong track record of quantifiable results.
- Comfortable in an environment with open feedback and high autonomy.
- Motivated by making an impact on accessible mental healthcare.
Nice-to-Haves
- Experience marketing to payers or enterprise buyers in healthcare, fintech, or another highly regulated industry.
- Experience in clinical or scientific storytelling.
Compensation and Benefits
- Base salary: $190,400 - $238,000
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays plus Holiday Break
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
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