Social Media Manager
Develop and execute social media strategy focused on LinkedIn and YouTube to engage engineers and business builders, create short-form videos, manage community on Reddit/X, and analyze performance data. Requires 5+ years B2B tech experience and video production skills.
Responsibilities
- Own and evolve Retool's social media strategy, with LinkedIn and YouTube as the primary investment channels—and a thoughtful, platform-appropriate presence on X, Reddit, and emerging channels
- Lead our YouTube strategy end-to-end: originate short-form video content (YouTube Shorts), manage distribution, and grow our channel as a compounding discovery engine for the Retool brand
- Create and manage content that highlights our product, customer use cases, and Retool's positioning
- Partner with Demand Gen and Brand to support and amplify campaigns on social, ensuring maximum reach at key launch moments
- Monitor and authentically engage with builders on Reddit and other forums, identifying opportunities to contribute value—not just broadcast
- Build and support our internal advocacy efforts, including empowering individual Retools on social channels and working with senior executives to build their organic following
- Collaborate cross-functionally with Content, Product Marketing, and DevRel to surface strong stories and content ideas ahead of the curve
- Develop and maintain a social listening strategy using Meltwater to track brand perception, competitive signals, and community sentiment
- Track and analyze performance across platforms and use data to continuously refine our approach, format mix, and posting cadence
Requirements
- 5+ years of experience managing social media for B2B tech companies, with a track record of growing engagement and community
- Proven experience building and scaling a YouTube and/or short-form video strategy, including content planning, production, and performance tracking
- Strong video creation skills: ability to concept, produce, and edit short-form content that is fast, genuine, and algorithm-aware—without over-producing it
- Experience developing and executing a Reddit strategy, with a real understanding of community norms, when to engage, and when to stay out of the way
- Excellent writing and editing skills with the ability to adapt tone across platforms and audiences
- Ability to translate complex technical concepts into compelling, accessible content without losing accuracy
- Proficiency in Figma for creating and customizing on-brand templates and product visuals
- Analytical mindset with experience using performance data to guide content decisions and posting strategy
- Comfortable operating with a lightweight approval process and moving quickly—especially for time-sensitive short-form content where publishing speed matters
- Strong organizational skills and ability to manage multiple priorities across platforms, campaigns, and stakeholders
- Collaborative approach with experience working cross-functionally with brand, product marketing, and developer relations teams
- An AI-first and AI-curious approach to everything you do
Senior Growth Marketing Manager
Own paid social strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat. Manage multi-million dollar budgets with accountability for CAC, ROAS, and LTV:CAC while building full-funnel campaigns.
Senior Manager, Lifecycle Marketing
Own activation and retention for Bilt Rewards members by designing personalized journeys across email, push, and text in Braze. Hands-on role requiring 5+ years lifecycle marketing experience and deep Braze expertise.
Demand Generation Manager
Own end-to-end demand generation campaigns (paid, email, webinars, content syndication) to build qualified pipeline for a B2B SaaS observability platform. Partner with sales and product marketing; 5+ years B2B SaaS demand gen experience required.