Senior Product Marketing Manager
Own go-to-market strategy and positioning for new product investments. Partner with Product, Design, and Data teams from discovery through launch to drive adoption among coaches, parents, and athletes.
Senior Product Marketing Manager, Message Security
Own end-to-end product marketing for an agentic message security solution line (starting with email security). Craft messaging, technical positioning, competitive intelligence, and GTM assets to drive adoption.
140k – 170kUnited StatesProduct MarketingRemote5+ YOE
About the role
Solution Leadership & Messaging
- Own the end-to-end messaging and positioning for the message security solution line, starting with email security and extending to additional channels
- Maintain up-to-date solution guides and own messaging for the solution's core use cases and buyer personas as the line evolves across customer segments
Technical Product Marketing & Demo Capability
- Translate sophisticated AI-driven detection, investigation, and disruption capabilities into clear technical and business narratives for both technical and business buyers
- Produce and maintain technical briefs, demo media, scripted demo flows, videos, screenshots, technical datasheets, and "how it works" collateral to support sales engineering and product demonstrations
Competitive Intelligence & Battlecards
- Run an always-on competitive intelligence program across the email and message security landscape: maintain battlecards, feature matrices, objection handling playbooks, and differentiation frameworks for the field
- Feed competitor and win/loss insights into product roadmap and GTM
Go-to-Market & Launch Leadership
- Lead GTM strategy for launches and major product initiatives across the solution line's phased rollout
- Drive cross-functional launch execution with Product, Engineering, Sales Engineering, Security Operations, and Marketing
- Ensure assets are published to internal enablement tools and the website
Sales & Field Enablement
- Equip sales, customer success, partner, and field teams with enablement playbooks, demos, objection handling, ROI materials, and customer stories to accelerate deals and shorten time to value
Requirements
- 5+ years product marketing experience, with significant time focused on email security, threat intelligence, or adjacent cybersecurity domains (B2B)
- Comfort working in a fast moving, high growth environment
- Excellent storytelling, presentation, and communication skills; comfortable briefing analysts and presenting to technical audiences
- Strong analytical skills and experience translating market and product data into actionable positioning and GTM recommendations
- Proven experience owning solutions and technical narratives and delivering technical marketing artifacts (demo scripts, technical datasheets, videos, demos)
- Demonstrated success building and running competitive intelligence programs (battlecards, objection handling, differentiation frameworks)
- Experience working cross-functionally with Product, Engineering, Sales Engineering, Customer Success, and Marketing; proven project leadership that drives outcomes
- Comfort marketing an evolving solution line where positioning develops across releases and customer segments
Nice-to-Haves
- Familiarity with the email security stack: SEG, ICES, and native architecture, email authentication (SPF/DKIM/DMARC), and common threat types (BEC, account takeover, credential phishing, QR-based phishing)
- Experience marketing into highly regulated industries (finance, healthcare, government) and creating verticalized content, compliance and assurance proof points, and procurement support
- Experience managing analyst relationships (e.g., Gartner, Forrester) for product evaluations and briefings
Skills
Product MarketingEmail SecurityThreat IntelligenceCybersecurityCompetitive IntelligenceGo-to-Market StrategyTechnical MarketingDemo CreationBattlecardsCross-Functional Collaboration
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