Senior Product Manager – IT Go-to-Market
Own product strategy and roadmap for internal GTM technology platforms including PRM, partner workflows, Salesforce integrations, and AI automation. Drive cross-functional delivery with Sales, Marketing, RevOps, and Engineering to improve partner operations and seller productivity.
Responsibilities
Domain Expertise
- Lead product strategy for partner-first GTM and PRM capabilities
- Build scalable workflows for deal registration, attribution, approvals, and partner operations
- Drive AI-enabled automation for partner administration and lifecycle management
- Define integrations between Salesforce, partner platforms, telemetry, and internal systems
- Improve partner visibility, operational efficiency, and partner engagement processes
- Partner with sales, alliances, and operations teams on scalable partner platform solutions
- Deep understanding of Partner engagement for all Partner types
- Familiarity with Partner programs, Incentives, Levelling and Tracking
Product Strategy & Vision
- Define and communicate the product vision and roadmap for GTM technology platforms
- Translate business strategy and operational needs into scalable product capabilities
- Identify opportunities to improve seller productivity, marketing effectiveness, and revenue workflows through technology
- Align product strategy with enterprise architecture, security, and platform standards
Product Lifecycle Ownership
- Own the end-to-end lifecycle of GTM products from discovery and requirements through delivery and continuous improvement
- Develop clear product requirements (PRDs), define success metrics, and track product adoption and impact
- Use user feedback and data insights to refine priorities and improve the product experience
Stakeholder Engagement
- Partner with Sales, Marketing, RevOps, Finance, Security, and IT teams to understand pain points and identify opportunities
- Represent the voice of the user, ensuring solutions address real operational challenges
- Communicate priorities, trade-offs, timelines, and progress clearly to stakeholders and leadership
- Build strong partnerships with engineering teams, architects, and external vendors
Roadmap & Delivery
- Own and maintain the product backlog and roadmap, prioritizing work based on business impact and technical feasibility
- Collaborate closely with engineering teams in an Agile environment to plan and deliver product releases
- Balance new feature development with platform improvements and technical debt
- Ensure smooth product delivery by managing cross-team dependencies and aligning stakeholders
Adoption & Change Management
- Partner with enablement and change management teams to drive adoption of new GTM capabilities
- Communicate product changes and new features across impacted teams
- Monitor KPIs and support incident or problem management when issues arise
Requirements
- 8+ years of Product Management experience in enterprise SaaS or cloud platforms
- Experience building or managing PRM, partner operations, or channel platforms
- Strong understanding of deal registration, attribution, partner workflows, and GTM operations
- Experience with AI native, Custom build or Salesforce-based partner ecosystems and integrations
- Experience translating complex partner requirements into scalable platform capabilities
- Strong cross-functional collaboration and stakeholder management skills
- Experience building custom workflow applications, automation platforms, or AI-powered tools
- Deep knowledge of Salesforce CRM and customer lifecycle processes
- Ability to partner effectively with engineering, operations, and business stakeholders
- Familiarity with AI-enabled GTM workflows or automation tools
- Experience using product metrics and analytics to guide decisions
- Bachelor’s degree in Computer Science, Engineering, or related field (or equivalent experience)
Nice-to-Haves / Preferred
- Experience with AI-enabled GTM workflows or automation tools
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