Senior Manager, Organic Growth
Executes organic growth initiatives in SEO, AI-driven search, and discovery platforms, managing content, technical optimizations, and cross-team delivery to drive patient acquisition. Requires 6+ years in growth marketing with hands-on SEO/AEO tool experience.
Responsibilities
- Execute against organic growth priorities by shipping high-impact work across content-driven and technical SEO, AEO, and other emerging discovery channels
- Own the end-to-end execution of initiatives, scoping, launching, measuring, and iterating on content, pages, and experiments
- Translate priorities into clear tasks and a prioritized backlog of high-impact work
- Partner with Creative, Content, and Clinical teams and external resources to ensure work is delivered accurately and on time
- Identify and implement technical and on-site improvements in partnership with web development agency
- Use AI tools (e.g., AirOps, Claude) to increase speed, scale output, and improve workflows while maintaining a high quality bar
- Track performance using SEO/AEO and BI tools, using data to inform iteration and improve results over time
- Maintain a consistent cadence of shipped work, proactively unblocking issues and driving initiatives forward
- Apply strong judgment in execution, flagging issues and proposing better approaches when appropriate
Requirements
- 6–9+ years of experience in growth marketing, with deep, hands-on experience in SEO/AEO for customer acquisition
- Strong track record of shipping high-quality work consistently
- Experience working directly in SEO/AEO tools such as Google Search Console, Ahrefs, Profound, and Screaming Frog
- Proven ability to execute within a defined strategy and translate priorities into deliverables
- Experience leveraging AI tools (e.g. Claude, AirOps) to accelerate execution, with strong quality judgment
- Strong bias toward MVP thinking and iterative execution, where appropriate
- Ability to balance execution with critical thinking, questioning and improving as needed
- Comfort operating in ambiguity, with good judgment on when to seek input
- Experience working cross-functionally to get work shipped without direct authority
- Experience leveraging agencies or freelancers to scale output
- Strong attention to detail and ownership over quality
- Strong analytical skills, with experience using BI tools
- Experience in a high-growth, consumer, and/or content-driven business
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