Senior Manager, Go to Market Operations
Build and scale GTM operating infrastructure, owning HubSpot ecosystem, data architecture, AI automation, and cross-functional workflows for Sales, Marketing, CS, and Partnerships.
What You'll Own
GTM Systems Architecture
- Own HubSpot and the broader Go-to-Market technology ecosystem (Gong, Zendesk, Claude, Zoominfo, Clay, etc)
- Design scalable system architecture supporting Sales, Marketing, Partnerships, Customer Success, and Account Management
- Establish governance, standards, and best practices across GTM systems
- Evaluate and implement emerging technologies that improve operational efficiency and productivity
- Partner with Product, Engineering, and IT teams to ensure seamless integration across platforms
Data Strategy & Workflow Infrastructure
- Design and maintain the data architecture that powers customer acquisition, expansion, retention, and partner motions
- Own account data sourcing, enrichment, and territory carving for future sales hires
- Establish trusted data flows between internal systems, external platforms, and AI applications
- Own GTM data quality, governance, and operational reliability
- Build scalable frameworks for lead routing, account ownership, lifecycle management, enrichment, and attribution
- Ensure customer and revenue data remains accurate, accessible, and actionable
AI & Automation
- Lead the adoption of AI across the Go-to-Market organization
- Identify and implement opportunities to automate repetitive workflows and manual processes
- Connect AI tools, agents, and orchestration platforms into existing GTM systems
- Design AI-powered workflows that improve seller productivity, customer engagement, and operational efficiency
- Develop frameworks for AI governance, monitoring, and performance measurement
Operational Excellence
- Map, optimize, and automate critical Go-to-Market workflows
- Eliminate operational bottlenecks across customer acquisition, onboarding, account management, and partner programs
- Build scalable processes capable of supporting rapid growth without adding unnecessary operational complexity
- Create documentation, standards, and operating procedures that improve consistency across teams
Strategic Initiatives
- Serve as a strategic advisor to GTM leadership on systems, operations, and organizational scale
- Lead cross-functional initiatives involving Sales, Marketing, Partnerships, Customer Success, Product, and Finance
- Support new business models, channel programs, partnerships, and AI-driven growth initiatives
- Help define how Order.co operates in an increasingly AI-native business environment
What We're Looking For
- 7+ years of experience in Revenue Operations, GTM Operations, Business Operations, Sales Operations, or related disciplines
- Deep expertise in HubSpot administration, architecture, and ecosystem management
- Experience designing complex system integrations and operational workflows
- Strong understanding of modern GTM technology stacks, APIs, automation tools, and data platforms
- Experience implementing AI, workflow automation, or agent-based solutions within business operations
- Ability to translate business objectives into scalable systems and operational processes
- Strong technical aptitude with the ability to collaborate effectively across business and technical teams
- Excellent project management and stakeholder leadership skills
What You'll Receive
- Competitive compensation including base salary, variable, and equity
- Employer-sponsored 401(k) with match
- Comprehensive medical, dental, and vision coverage
- Flexible time off and hybrid work environment
- Opportunity to build and scale a critical function at a high-growth fintech company
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