Senior GTM Data Analyst

Responsibilities

• Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.
• Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
• Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
• Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
• Analyze who Intercom is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.
• Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams.

Requirements

• 5–8 years of experience in analytics, marketing analytics, brand analytics, or a related field
• Strong understanding of top-of-funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition
• Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement)
• Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus
• Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit)
• Comfort working with qualitative and quantitative data — not everything at the top of funnel has a clean conversion metric
• Proven ability to partner with marketing and executive stakeholders, framing ambiguous questions into structured analyses
• Clear communication skills — able to translate analytical findings into narratives that inform creative and strategic decision

Compensation

• Base salary range for Greater Chicago Area: $168,100 - $200,810
• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews
• Unlimited access to Claude Code and best-in-class AI tools
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match